| Abstract | 第4-5页 |
| 摘要 | 第6-11页 |
| Introduction | 第11-17页 |
| Chapter One Literature Review | 第17-33页 |
| 1.1 Previous Studies on Pragmatic Presupposition in Advertising | 第17-24页 |
| 1.1.1 Definition of Advertising | 第18-19页 |
| 1.1.2 Notion of Advertising Language | 第19-21页 |
| 1.1.3 Pragmatic Researches of Advertising Language | 第21-24页 |
| 1.2 Previous Studies on Real Estate Advertising | 第24-33页 |
| 1.2.1 Real Estate Advertising | 第24-26页 |
| 1.2.2 Researches on Real Estate Advertising | 第26-33页 |
| Chapter Two Theoretical Foundation | 第33-47页 |
| 2.1 Views of Pragmatic Presupposition | 第33-37页 |
| 2.2 Characteristies of Pragmatic Presupposition | 第37-42页 |
| 2.2.1 Felicity | 第37-38页 |
| 2.2.2 Common Ground | 第38-39页 |
| 2.2.3 Unindrectionality | 第39-40页 |
| 2.2.4 Subjectivity | 第40-41页 |
| 2.2.5 Latency | 第41-42页 |
| 2.3 Classification of Pragmatic Presupposition | 第42-47页 |
| Chapter Three Types of Pragmatic Presupposition in Changsha Real Estate Advertising Language | 第47-73页 |
| 3.1 Factive Presupposition | 第48-52页 |
| 3.1.1 Facts about the Advertised Property | 第50-51页 |
| 3.1.2 Facts about the Potential Consumers | 第51-52页 |
| 3.2 Belief Presupposition | 第52-58页 |
| 3.2.1 Attitudes toward House | 第54-55页 |
| 3.2.2 Consumers' Recognition on Themselves | 第55-57页 |
| 3.2.3 Attitudes toward Life | 第57-58页 |
| 3.3 State Presupposition | 第58-60页 |
| 3.4 Behavior Presupposition | 第60-62页 |
| 3.5 Cultural Presupposition | 第62-67页 |
| 3.5.1 Attitudes toward Nature | 第63-65页 |
| 3.5.2 Understanding of Family | 第65-66页 |
| 3.5.3 Influence of Foreign Culture | 第66-67页 |
| 3.6 Status Presupposition | 第67-73页 |
| 3.6.1 Complimenting the Targeted Consumers | 第68-70页 |
| 3.6.2 Glorifying the Advertised House | 第70-73页 |
| Chapter Four Functions of Pragmatic Presupposition in Changsha Real Estate Advertising Language | 第73-83页 |
| 4.1 Presupposition and the Brevity of Advertising Language | 第74-79页 |
| 4.2 Presupposition and the Diversity of Advertising Language | 第79-80页 |
| 4.3 Presupposition and the Humor of Advertising Language | 第80-83页 |
| Conclusion | 第83-89页 |
| Bibliography | 第89-99页 |
| Appendix | 第99-115页 |
| Acknowledgments | 第115-117页 |
