| ACKNOWLEDGEMENTS | 第1-5页 |
| 摘要 | 第5-6页 |
| ABSTRACT | 第6-12页 |
| LIST OF TABLES | 第12-13页 |
| LIST OF FIGURES | 第13-14页 |
| LIST OF ABBREVIATIONS | 第14-15页 |
| Chapter One INTRODUCTION | 第15-21页 |
| ·Research Background | 第15-18页 |
| ·Purpose and Significance of the Study | 第18-19页 |
| ·Organization of the Thesis | 第19-21页 |
| Chapter Two LITERATURE REVIEW | 第21-50页 |
| ·Overview of Multimodal Discourse Analysis | 第21-35页 |
| ·Multimodality Defined | 第22-24页 |
| ·Systemic Functional Approach to MDA | 第24-29页 |
| ·Applications of Cognitive Linguistics in MDA | 第29-31页 |
| ·Previous Studies on Image-text Link | 第31-35页 |
| ·Overview of Multimodal Advertising Discourse | 第35-37页 |
| ·Theoretical basis of the Present Study | 第37-48页 |
| ·Grammars as Resources of Systemic Functional Meaning Construction | 第37-47页 |
| ·Metafunctions of Verbal Mode | 第38-39页 |
| ·Visual Grammar and Meaning Construal of Image | 第39-47页 |
| ·Metaphorical Mapping as Source of Metaphorical Meaning Construction | 第47-48页 |
| ·Summary | 第48-50页 |
| Chapter Three THEORETICAL FRAMEWORK | 第50-63页 |
| ·Introduction | 第50页 |
| ·Visual Metaphor and Visual Grammar | 第50-59页 |
| ·Metaphorical Potential of Representational Meaning | 第52-54页 |
| ·Metaphorical Potential of Interactive Meaning | 第54-57页 |
| ·Metaphorical Potential of Compositional Meaning | 第57-58页 |
| ·Summary | 第58-59页 |
| ·Intersemiotic Complementarity on Semantic Level | 第59-61页 |
| ·A Tentative Analysis Framework | 第61-63页 |
| Chapter Four METHODOLOGY | 第63-66页 |
| ·Research Questions | 第63页 |
| ·Data Collection | 第63-64页 |
| ·Research Method | 第64-66页 |
| Chapter Five CASE STUDY | 第66-91页 |
| ·Analysis of 1792 Ridgemont Bourbon Advertisement | 第66-69页 |
| ·Analysis of Catorade Beverage Advertisement | 第69-71页 |
| ·Analysis of Chivas Regal Scotch Advertisement | 第71-72页 |
| ·Analysis of Tsingtao Beer Advertisement | 第72-73页 |
| ·Analysis of Jackson-Triggs Wine Advertisement | 第73-75页 |
| ·Integrative Analysis of Nestle Coffee Advertisement | 第75-84页 |
| ·Representational meaning and metaphorical potential | 第76-78页 |
| ·Narrative process and visual metaphor | 第76-77页 |
| ·Conceptual process and metaphorical potential | 第77-78页 |
| ·Interactive meaning and metaphorical potential | 第78-81页 |
| ·Contact | 第78-79页 |
| ·Social distance | 第79-80页 |
| ·Perspective | 第80-81页 |
| ·Modality | 第81页 |
| ·Compositional intersemiotic complementarity | 第81-84页 |
| ·Integrative Analysis of Coca-cola Advertisement | 第84-91页 |
| ·Representational meaning and metaphorical potential | 第84-86页 |
| ·Narrative process and meaning | 第84-85页 |
| ·Conceptual process and metaphorical meaning | 第85-86页 |
| ·Interactive meaning and metaphorical potential | 第86-88页 |
| ·Contact | 第86页 |
| ·Social distance | 第86-87页 |
| ·Perspective | 第87页 |
| ·Modality | 第87-88页 |
| ·Compositional intersemiotic complementarity | 第88-91页 |
| Chapter Six CONCLUSION | 第91-95页 |
| ·Major Findings | 第91-93页 |
| ·Limitations and Suggestions for Future Research | 第93-95页 |
| REFERENCES | 第95-101页 |
| Appendix A Nestle Coffee Advertisement | 第101-102页 |
| 附录： 作者在攻读硕士学位期间发表的论文 | 第102页 |
