| Abstract | 第1-5页 |
| 摘要 | 第5-6页 |
| 1 Introduction | 第6-11页 |
| ·Thesis Introduction | 第6-7页 |
| ·Deal Introduction | 第7-8页 |
| ·Research Objectives | 第8-9页 |
| ·Conclusion of the Thesis | 第9-11页 |
| 2 Literature Review: the Choice between Greenfield Investment and Acquisition | 第11-19页 |
| ·Papers and Empirical Results Review | 第11-15页 |
| ·Summarized Theories based on Literature Review | 第15-17页 |
| ·New Areas of My Research and Contributions | 第17-19页 |
| 3 Research Methods and Data Collection | 第19-20页 |
| ·Research Methods | 第19页 |
| ·Data Collection | 第19-20页 |
| 4 Tesco China Case Analysis | 第20-26页 |
| ·General Introduction of Tesco, Hymall and the Industry | 第20-24页 |
| ·Ex-post Facto Tesco China Performance Shows its entry was a Failure | 第24-26页 |
| 5 Statistical Analysis Based on Different Entry Cases in Supermarket Industry | 第26-36页 |
| ·Data Selection | 第26-28页 |
| ·Method to Conduct Statistical Analysis | 第28-29页 |
| ·Statistical Analysis | 第29-36页 |
| 6 Valuation Analysis: A Back-up Test to Statistical Analysis | 第36-41页 |
| 7 Conclusion | 第41-43页 |
| ·Thesis Conclusion | 第41-42页 |
| ·Limitations of the Paper and Future Study | 第42-43页 |
| Appendix | 第43-65页 |
| Bibliography | 第65-69页 |
| 致谢 | 第69-72页 |
