| Abstract (in Chinese) | 第1-7页 |
| Abstract (in English) | 第7-9页 |
| Introduction | 第9-15页 |
| Chapter 1: An Overview of Advertising Studies at Home and Abroad | 第15-23页 |
| ·The Definition, Classification, Features and Functions of Advertising | 第15-17页 |
| ·Definition | 第15-16页 |
| ·Classification | 第16-17页 |
| ·The Features and Functions | 第17页 |
| ·Previous Studies of Advertising Discourse | 第17-22页 |
| ·The Study of Advertising Discourse Abroad | 第17-20页 |
| ·The Study of Advertising Discourse at Home | 第20-22页 |
| ·Significance of the Study from the Perspective of Interpersonal Meaning | 第22-23页 |
| Chapter 2: Theoretical Foundation | 第23-98页 |
| ·Halliday’s Metafunction | 第23-29页 |
| ·The Development of Metafunction | 第23-27页 |
| ·Ideational Meaning | 第27-28页 |
| ·Textual Meaning | 第28页 |
| ·Interpersonal Meaning | 第28-29页 |
| ·The Realizations of Interpersonal Meaning | 第29-41页 |
| ·Mood | 第29-32页 |
| ·Modality | 第32-36页 |
| ·Tense | 第36-37页 |
| ·Person | 第37-38页 |
| ·Appraisal | 第38-41页 |
| ·Language and Culture | 第41-42页 |
| ·Advertising, Culture and Interpersonal Meaning | 第42-44页 |
| Chapter 3: A Comparative Study of the Chinese and American Advertising Discourses, an Interpersonal Meaning Dimension | 第44页 |
| ·Methodology | 第44-47页 |
| ·Samples | 第44-46页 |
| ·Data Collection | 第46页 |
| ·Data Analysis | 第46-47页 |
| ·Validity and Reliability | 第47页 |
| ·Results | 第47-73页 |
| ·Results from the American Advertising Discourses | 第47-60页 |
| ·Results from the Chinese Advertising Discourses | 第60-73页 |
| ·Analysis | 第73-97页 |
| ·The Cultural Influence on the American Advertising Discourses | 第73-79页 |
| ·The Cultural Influence on the Chinese Advertising Discourses | 第79-84页 |
| ·A Comparative Study of the American and Chinese Cultural Influences on Their Respective Advertising Discourses | 第84-97页 |
| ·Conclusion | 第97-98页 |
| Chapter 4: Implications | 第98-106页 |
| ·Establishing a Good Interpersonal Relationship between the Copywriters and the Customers | 第98-100页 |
| ·Improving Cultural Awareness and Understanding Each Other’s Culture | 第100-102页 |
| ·Creating Successful Advertisings across the Barrier of Cultures from the Perspective of Interpersonal Meaning | 第102-106页 |
| Conclusion | 第106-108页 |
| AppendixⅠ(American Advertising Samples) | 第108-116页 |
| AppendixⅡ(Chinese Advertising Samples) | 第116-122页 |
| Bibliography | 第122-126页 |
| Acknowledgements | 第126-127页 |
