| Acknowledgements | 第1-7页 |
| Abstract | 第7-8页 |
| 摘要 | 第8-9页 |
| Introduction | 第9-12页 |
| Chapter One. Literature Review | 第12-20页 |
| ·Overseas Research of Advertisement Translation | 第12-14页 |
| ·Domestic Research of Advertisement Translation | 第14-16页 |
| ·Problems in the Current Research | 第16-18页 |
| ·Lack of Fresh Materials | 第16页 |
| ·Lack of Deep Insight | 第16-17页 |
| ·Negligence of Translation Process | 第17页 |
| ·Weakness of Theoretical Source | 第17-18页 |
| ·Summary | 第18-20页 |
| Chapter Two. Advertisement and Advertisement Translation | 第20-33页 |
| ·History of Advertising | 第20-21页 |
| ·Definitions of Advertising | 第21-22页 |
| ·Classifications of Advertising | 第22-24页 |
| ·Functions of Advertising | 第24-25页 |
| ·Linguistic Features of Advertising English | 第25-31页 |
| ·Lexical Features of Advertising English | 第25-27页 |
| ·Syntactic Features of Advertising English | 第27-29页 |
| ·Rhetorical Devices in Advertising English | 第29-31页 |
| ·Importance of Advertisement Translation | 第31-33页 |
| Chapter Three. Theoretical Basis for Advertising Translation | 第33-53页 |
| ·Requirements for Translators of Ads | 第33-35页 |
| ·Standard for a Good Translation of Ads | 第35-36页 |
| ·Theoretical Basis for Advertising Translation | 第36-45页 |
| ·Reception Aesthetics | 第36-45页 |
| ·Principles for Advertising Translation | 第45-47页 |
| ·Faithful vs. Creative | 第45-46页 |
| ·Aesthetics vs. Equivalence | 第46-47页 |
| ·Aesthetic Analysis in Advertisement Translation | 第47-53页 |
| ·Aesthetic Reception Progress | 第47-48页 |
| ·Empathy | 第48-49页 |
| ·General Aesthetic Progress in Advertisement Translation | 第49-53页 |
| Chapter Four. The Reproduction of Aesthetic Equivalence | 第53-69页 |
| ·The Successful Conversion of the Beauty of the Advertising Connotation | 第54-60页 |
| ·The Beauty of the Mood | 第55-56页 |
| ·The Beauty of the Image | 第56-58页 |
| ·The Beauty of Emotion | 第58-59页 |
| ·The Beauty of Culture | 第59-60页 |
| ·The Successful Conversion of the Beauty of the Advertising Language | 第60-66页 |
| ·The Beauty of Simplicity | 第60-61页 |
| ·The Beauty of Lexis | 第61-62页 |
| ·The Beauty of Sound | 第62-64页 |
| ·The Beauty of Syntax | 第64-65页 |
| ·The Beauty of Rhetoric | 第65-66页 |
| ·Untranslatability in the Aesthetic Reproduction | 第66-69页 |
| Conclusion | 第69-71页 |
| Bibliography | 第71-74页 |
