| ACKNOWLEDGEMENTS | 第3-4页 |
| ABSTRACT | 第4-5页 |
| 摘要 | 第6-7页 |
| CONTENTS | 第7-9页 |
| Chapter One Introduction | 第9-12页 |
| 1.1 The origin of the study | 第9-10页 |
| 1.2 The significance of the research | 第10页 |
| 1.3 The organization of the thesis | 第10-12页 |
| Chapter Two Literature Review | 第12-19页 |
| 2.1 The definition of genre | 第12-14页 |
| 2.2 Previous studies on genre analysis | 第14-17页 |
| 2.2.1 Three traditions of genre analysis | 第14-15页 |
| 2.2.2 Studies on genre analysis abroad | 第15-16页 |
| 2.2.3 Studies on genre analysis at home | 第16-17页 |
| 2.3 Previous studies on genre mixing | 第17-19页 |
| Chapter Three Theoretical Framework | 第19-26页 |
| 3.1 Bhatia's multi-perspective model of discourse analysis | 第19-20页 |
| 3.2 Three research models of genre analysis | 第20-24页 |
| 3.2.1 Swales' CARS model | 第20-22页 |
| 3.2.2 Bhatia's seven-step model | 第22-23页 |
| 3.2.3 Hasan's GSP Model | 第23-24页 |
| 3.3 A theoretical framework of the present study | 第24-26页 |
| Chapter Four Methodology | 第26-29页 |
| 4.1 Research questions | 第26页 |
| 4.2 Data collection | 第26-27页 |
| 4.3 Data annlysis | 第27-29页 |
| Chapter Five Analysis and Results at the Level of Genre | 第29-38页 |
| 5.1 A corpus-based move analysis of UWI | 第29-36页 |
| 5.1.1 The move structure of UWI | 第29-34页 |
| 5.1.2 The generic structure potential of UWI | 第34-36页 |
| 5.2 Genre mixing reflected in UWI | 第36-38页 |
| Chapter Six Analysis and Results at the Level of Text | 第38-57页 |
| 6.1 Analysis of the lexical chunks indicating each move | 第38-49页 |
| 6.1.1 Lexical chunks indicating Move 1:Establishing credentials(EC) | 第38-40页 |
| 6.1.2 Lexical chunks indicating Move 2:Academic excellence(AE) | 第40-41页 |
| 6.1.3 Lexical chunks indicating Move 3:Illustrating capability(IC) | 第41-44页 |
| 6.1.4 Lexical chunks indicating Move 4:The campus(TC) | 第44-45页 |
| 6.1.5 Lexical chunks indicating Move 5:Presenting achievements(PA) | 第45-46页 |
| 6.1.6 Lexical chunks indicating Move 6:Demonstrating cooperation and exchange (DCE) | 第46-47页 |
| 6.1.7 Lexical chunks indicating Move 7:Ofiering incentives(OI) | 第47-48页 |
| 6.1.8 Lexical chunks indicating Move 8:Stating mission and future(SMF) | 第48-49页 |
| 6.2 Genre mixing reflected at the level of text | 第49-57页 |
| 6.2.1 Advertising tendency | 第50-53页 |
| 6.2.2 Celebrity effect | 第53-54页 |
| 6.2.3 Quantified terms | 第54-57页 |
| Chapter Seven Analysis and Results at the Level of Social Practice | 第57-61页 |
| 7.1 Social factors influencing promotional genre mixing in UWI | 第57-59页 |
| 7.1.1 Marketization of education | 第57-59页 |
| 7.1.2 Advertising trend | 第59页 |
| 7.2 A change of the university identity | 第59-61页 |
| Chapter Eight Conclusion | 第61-64页 |
| 8.1 Major findings of this study | 第61-62页 |
| 8.2 Implications of this study | 第62页 |
| 8.3 Limitations and suggestions for future research | 第62-64页 |
| References | 第64-69页 |
| Appendices | 第69-74页 |
| Appendix Ⅰ:Sources of the corpus | 第69-70页 |
| Appendix Ⅱ:A sample move analysis | 第70-72页 |
| Appendix Ⅲ:The sequence of moves occurring in each UWI in corpus | 第72-73页 |
| Appendix Ⅳ:The distribution moves occurring in each UWI in corpus | 第73-74页 |
| 攻读学位期间发表的学术论文目录 | 第74-76页 |
