| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-9页 |
| Introduction | 第9-11页 |
| Chapter One Literature Review | 第11-22页 |
| ·Previous research on advertisement translation | 第11-16页 |
| ·Previous overseas research on advertisement translation | 第11-12页 |
| ·Previous domestic research on advertisement translation | 第12-14页 |
| ·Unsolved problems left by previous researches | 第14-16页 |
| ·Theory basis for the study | 第16-22页 |
| ·The importance of text typology | 第17-19页 |
| ·The importance of text analysis | 第19-22页 |
| Chapter Two Advertisement-specific translation issues | 第22-30页 |
| ·Text typology and text analysis in advertisement translation | 第22-26页 |
| ·Text typology in advertisement translation and its limitations | 第22-24页 |
| ·Text analysis in advertisement translation and its limitations | 第24-26页 |
| ·Specific characteristics and demands of advertisement translation | 第26-30页 |
| ·The roles of advertisement translation in the global market | 第27-28页 |
| ·Functions and characteristics of commercial advertisement | 第28-30页 |
| Chapter Three Application that integrating text typology and text analysis | 第30-43页 |
| ·Subdivision of Reiss’s text typology in advertisement texts | 第30-34页 |
| ·The demands of translating commercial advertisement text | 第30-32页 |
| ·A subdivided text type: advertisement text | 第32-34页 |
| ·Combined application of text typology and text analysis in advertisement translation | 第34-43页 |
| ·Application in a composite way | 第34-37页 |
| ·Application of text typology combined with the three principles of text analysis respectively | 第37-43页 |
| Chapter Four Integrated Application of text typology and text analysis in different forms of advertisement | 第43-53页 |
| ·Integrated Application in advertisement slogan text | 第43-47页 |
| ·Haier’s advertisement slogan | 第43-45页 |
| ·Philips’s advertisement slogan | 第45-47页 |
| ·Integrated Application of text typology and text analysis in advertisement passage text | 第47-53页 |
| ·Chinapack Tea’s advertisement passage text | 第47-49页 |
| ·Integrated application of text typology and text analysis in Intel’s advertisement passage text | 第49-53页 |
| Conclusion | 第53-55页 |
| Bibliography | 第55-57页 |
