| Declaration | 第1-4页 |
| Acknowledgements | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第6-7页 |
| List of Figures and Tables | 第7-8页 |
| Table of Contents | 第8-10页 |
| Chapter One General Introduction | 第10-15页 |
| ·Introduction | 第10-11页 |
| ·Rationale | 第11-12页 |
| ·Approach | 第12-13页 |
| ·Organization of the Thesis | 第13-15页 |
| Chapter Two Literature Review | 第15-36页 |
| ·Previous Studies on Conceptual Metaphor | 第15-26页 |
| ·The Conceptual Metaphor Theory | 第16页 |
| ·Conceptual Metaphor | 第16-26页 |
| ·Concepts Related to Conceptual Metaphor | 第17-18页 |
| ·Types of Conceptual Metaphor | 第18-19页 |
| ·Nature of Conceptual Metaphor | 第19页 |
| ·Characteristics of Conceptual Metaphor | 第19-20页 |
| ·Theoretical Basis of Conceptual Metaphor | 第20-23页 |
| ·Philosophical Basis | 第20-21页 |
| ·Cognitive Basis | 第21-23页 |
| ·Working Mechanism of Conceptual Metaphor | 第23-26页 |
| ·Mapping between Two Domains | 第23-25页 |
| ·Three Features of Mapping | 第25-26页 |
| ·Summary | 第26页 |
| ·Previous Studies on Conceptual Metaphor in Business English News | 第26-35页 |
| ·Overview | 第27-29页 |
| ·A Study of Key Words in Business English News | 第29-30页 |
| ·Studies of Conceptual Metaphor about Business | 第30-31页 |
| ·A Study of War Metaphor in the Discourse of Trade | 第31页 |
| ·A Study on Conceptual Metaphors in Business News based on Corpora | 第31-32页 |
| ·A Study of Metaphors Involving Motion Verbs in Business News | 第32-33页 |
| ·A Study of Metaphors in Business English News based on CDA | 第33-34页 |
| ·Other Studies on Metaphors in Business News | 第34-35页 |
| ·Summary | 第35-36页 |
| Chapter Three Theoretical Framework | 第36-41页 |
| ·Theoretical Model | 第36-37页 |
| ·Illustration | 第37-41页 |
| ·Components of Conceptual Metaphor | 第38-39页 |
| ·Process of Mapping | 第39-41页 |
| Chapter Four Research Methodology & Procedure | 第41-43页 |
| ·Research Approach | 第41页 |
| ·Research Tools | 第41-42页 |
| ·Procedures of Data Analysis | 第42-43页 |
| Chapter Five Data Analysis and Results | 第43-71页 |
| ·Overview | 第43-44页 |
| ·General Study: Data Analysis and Results | 第44-48页 |
| ·Data Collection and Sorting | 第45-47页 |
| ·Statistic Analysis of the Results | 第47-48页 |
| ·Case Study: Business as War | 第48-57页 |
| ·Raw Data of WAR metaphor in PUBEC | 第49-50页 |
| ·Quantitative Analysis on WAR Metaphor | 第50-52页 |
| ·Process of Mapping from War to Business | 第52-57页 |
| ·Case Study: Business as Plant | 第57-63页 |
| ·Raw Data of PLANT Metaphor in PUBEC | 第57-58页 |
| ·Quantitative Study of PLANT Metaphor | 第58-59页 |
| ·Process of Mapping from Plant to Business | 第59-63页 |
| ·Case Study: Business as a Person | 第63-69页 |
| ·Raw Data of PLANT Metaphor in PUBEC | 第63-64页 |
| ·Quantitative Study of PERSON Metaphor | 第64-66页 |
| ·Process of Mapping from Person to Business | 第66-69页 |
| ·Summary | 第69页 |
| ·Findings | 第69-71页 |
| Chapter Six Conclusion | 第71-76页 |
| ·General Statement | 第71-72页 |
| ·Findings | 第72-73页 |
| ·Implications | 第73-74页 |
| ·Theoretical Implications | 第73页 |
| ·Practical Implications | 第73-74页 |
| ·Limitations | 第74-75页 |
| ·Suggestions for Further Study | 第75-76页 |
| Bibliography | 第76-80页 |
| Appendix Ⅰ | 第80-100页 |
