| Acknowledgements | 第3-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第7-11页 |
| Chapter One Introduction | 第11-17页 |
| 1.1 Orientation of the Thesis | 第11页 |
| 1.2 Rationale and Significance of the Thesis | 第11-12页 |
| 1.3 Theoretical Base of the Thesis | 第12-13页 |
| 1.4 Research Questions of the Thesis | 第13页 |
| 1.5 Data Collection and Methodology | 第13-14页 |
| 1.6 Expected Conclusion | 第14-15页 |
| 1.7 Structural Organization of the Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-33页 |
| 2.1 Studies on Hedges | 第17-22页 |
| 2.1.1 Previous Studies on Hedges Abroad | 第17-21页 |
| 2.1.2 Previous Studies on Hedges at Home | 第21-22页 |
| 2.2 Classification of Hedges | 第22-28页 |
| 2.2.1 L.A.Zadeh’s Classification | 第23-24页 |
| 2.2.2 Prince’s and He Ziran’s Classification | 第24-25页 |
| 2.2.3 Wu Tieping’s Classification | 第25-26页 |
| 2.2.4 Other Scholars’ Classification | 第26-27页 |
| 2.2.5 Another Classification | 第27-28页 |
| 2.3 Reasons for the Existence of Hedges in English Advertisement | 第28-33页 |
| 2.3.1 Being Attractive | 第28-29页 |
| 2.3.2 Being Persuasive | 第29页 |
| 2.3.3 Working Emphatically | 第29-30页 |
| 2.3.4 Being Reliable and Objective | 第30页 |
| 2.3.5 Reinforcing Flexibility | 第30-31页 |
| 2.3.6 Self-protection | 第31-33页 |
| Chapter Three Theoretical Framework | 第33-47页 |
| 3.1 A Brief Introduction to Game Theory | 第33-35页 |
| 3.1.1 Definition of Game Theory | 第33-34页 |
| 3.1.2 Fundamental Elements of a Game | 第34页 |
| 3.1.3 Nash Equilibrium | 第34-35页 |
| 3.2 Game Theory and Language Communication | 第35-38页 |
| 3.2.1 Employing Game Theory in Accounting for Communications | 第35-37页 |
| 3.2.2 Communication Game Theory | 第37-38页 |
| 3.3 Utility of Speech Act | 第38-44页 |
| 3.3.1 Utility of Truthfulness | 第40-42页 |
| 3.3.2 Utility of Appropriateness | 第42-44页 |
| 3.4 Applying the Utility of Speech Act to English Advertising | 第44-47页 |
| Chapter Four The Analysis of Hedges in English Advertising Based on Utility | 第47-59页 |
| 4.1 Analysis Based on the Utility of Truthfulness | 第47-52页 |
| 4.1.1 “Some”- an Indefinite Pronoun | 第47-48页 |
| 4.1.2 “Maybe”- An Fuzzy Adverb | 第48-49页 |
| 4.1.3 Comparative without Comparable Object | 第49-50页 |
| 4.1.4 Other Examples: | 第50-52页 |
| 4.2 Analysis Based on Utility of Appropriateness | 第52-59页 |
| 4.2.1 Quote a Third Party’s Ideas | 第53-54页 |
| 4.2.2 “Up to”- A Common Fuzzy Phrase | 第54-55页 |
| 4.2.3 Other Examples | 第55-59页 |
| Chapter Five Conclusion | 第59-61页 |
| Bibliography | 第61-65页 |
| 攻读学位期间发表的学术论文 | 第65-66页 |
