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基于语类模式的多模态分析--以中国微信平台上的健身软文为例

Acknowledgements第6-7页
摘要第7-8页
Abstract第8页
Chapter 1 Introduction第11-18页
    1.1 Background to the Study第12-16页
        1.1.1 Explanation of Key Notions: Field, Tenor, Mode, Modality, Multimodality第12-13页
        1.1.2 Motivations for Studying Genre第13-14页
        1.1.3 Motivation for Studying Multimodality第14-15页
        1.1.4 Motivation for Conducting a Genre-based Analysis of Ruanwen on Social Media第15-16页
    1.2 Objectives of the Research or Research Questions第16-17页
    1.3 Organization of the Thesis第17-18页
Chapter 2 Literature Review第18-36页
    2.1 Genre Studies: from Unimodal to Multimodal第18-25页
        2.1.1 Traditions of Genre Definition第18-21页
        2.1.2 Traditional Genre Studies in SFL Approach第21-24页
        2.1.3 Definition of Genre in the Current Research第24-25页
    2.2 Studies on Multimodality第25-30页
        2.2.1 Approaches to Multimodality第25-27页
        2.2.2 Studies on Visual Multimodal Discourses in SFL Approach第27-29页
        2.2.3 Research Scope and Approach of Multimodality in Current Research第29-30页
    2.3 Defining Ruanwen第30-36页
        2.3.1 Chronological Review of the Development of Ruanwen第30-32页
        2.3.2 Past Studies on Ruanwen第32-34页
        2.3.3 Definition of Ruanwen in Current Research第34-36页
Chapter 3 Theoretical Framework第36-49页
    3.1 Systemic Functional Linguistic---Metafunctions第36-38页
    3.2 Visual Cultural Theory第38-44页
        3.2.1. Defining Visual Representation in Current Research第39-40页
        3.2.2. Theory of Visual Grammar第40-44页
        3.2.3. Theory of Visual Conventions第44页
    3.3. Theory of Intersemiotic Complementarity第44-45页
    3.4. The Framework for Current Research第45-49页
Chapter 4 A Case Study第49-71页
    4.1. Data and Methodology第49-50页
    4.2. Background Information of FRs on Social Media第50-52页
        4.2.1. Characteristics of Social Media第50-51页
        4.2.2. Disciplinary Characteristics of Fitness第51页
        4.2.3. Readers of FRs第51-52页
    4.3. Procedures第52-65页
        4.3.1. Preparation Work第52-55页
        4.3.2. Collecting and Analyzing the Data第55-65页
    4.4. Results and Discussion第65-71页
        4.4.1. Proportion of Each Mode in Selected Multimodal FRs第65-66页
        4.4.2. Proportion of Spatial Relations of Both Language and Visual Images第66-68页
        4.4.3. Metafunctional Realizations of Both Language and Visual Images第68-69页
        4.4.4. Realizations of Field, Tenor and Mode in Both Linguistic and Visual Modes第69-71页
Chapter 5 Conclusion第71-75页
    5.1. Summary of This Study第71-73页
        5.1.1. Building a New Integrated Analytical Model第71-72页
        5.1.2. Revealing Generic Features of Multimodal FRs on Social Media in China第72-73页
        5.1.3. Other Findings第73页
    5.2. Possible Significance and Limitations of Current Research第73-74页
    5.3. Directions for Further Research第74-75页
References第75-82页

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