| Abstract | 第1-8页 |
| 摘要 | 第8-9页 |
| Chapter I Introduction | 第9-15页 |
| ·The Need for the Study | 第9页 |
| ·The Aim of the Study | 第9-11页 |
| ·The Research Questions and Method | 第11页 |
| ·The Framework of the Study | 第11-13页 |
| ·The Significance of the Study | 第13-15页 |
| Chapter II Literature Review | 第15-20页 |
| ·Overseas Research of Advertisement Translation | 第15-18页 |
| ·Domestic Studies on the Subject | 第18-20页 |
| Chapter III Theoretical Perspective | 第20-28页 |
| ·Functional Theory— the Theoretical Base for the Thesis | 第20-26页 |
| ·Inspiration of the Theory on Advertisement Translation | 第26-28页 |
| Chapter IV Advertisement and Its Language Features | 第28-40页 |
| ·The Definition of Advertisement | 第28-29页 |
| ·Classifications of Advertisement | 第29页 |
| ·Main Functions and Roles of Advertisement | 第29-30页 |
| ·Purposes of Advertisement | 第30-31页 |
| ·Linguistic Features of Advertisement | 第31-38页 |
| ·Lexicon | 第31-34页 |
| ·Syntax | 第34-36页 |
| ·Rhetoric | 第36-38页 |
| ·Summary | 第38-40页 |
| Chapter V Creative Treason in Advertisement Translation | 第40-67页 |
| ·Theoretical Understanding of Creative Treason in Translation | 第40-42页 |
| ·The Restraint of Creative Treason | 第42页 |
| ·Analysis of Creative Treason in Advertisement Translation in the Light of Functional Theory | 第42-67页 |
| ·Creative Treason in the Perspective of Initiator | 第43-44页 |
| ·Creative Treason in the Perspective of Target-text Recipient | 第44-50页 |
| ·The Importance of Target-text Recipient | 第45-46页 |
| ·Creative Treason Caused by Target-text Recipient | 第46-50页 |
| ·Creative Treason in the Perspective of Translator | 第50-67页 |
| ·The Inherence of Translator's Creativity | 第52-54页 |
| ·Creative Treason Caused by Language | 第54-55页 |
| ·Creative Treason Caused by Culture | 第55-64页 |
| ·Creative Treason Caused by Regulations concerning Advertisement | 第64-67页 |
| Chapter VI Conclusion | 第67-70页 |
| ·Summary of the Thesis | 第67-69页 |
| ·Limitations and Suggestions for Future Study | 第69-70页 |
| Bibliography | 第70-75页 |
| Acknowledgements | 第75页 |
