| Acknowledgements | 第1-4页 |
| Abstracts | 第4-8页 |
| Chapter 1 Introduction | 第8-12页 |
| ·A brief introduction to systemic-functional linguistics | 第9-10页 |
| ·The method and data | 第10-11页 |
| ·The structure of the thesis | 第11-12页 |
| Chapter 2 English Advertising | 第12-19页 |
| ·Definition of advertising and advertising language | 第12-13页 |
| ·Classification of advertising | 第13-14页 |
| ·Previous studies of advertising language | 第14-16页 |
| ·The stylistic approach | 第14-15页 |
| ·The sociolinguistic approach | 第15页 |
| ·The systemic-functional approach | 第15-16页 |
| ·The significance of studying interpersonal (IP) meaning in ads | 第16-19页 |
| Chapter 3 Literature Review and Theoretical Foundation | 第19-45页 |
| ·A brief introduction on the study of IP meaning | 第19-20页 |
| ·Main aspects in IP meaning | 第20-36页 |
| ·The four basic speech roles (roles of addressers and the addressees) | 第20-21页 |
| ·Mood | 第21-24页 |
| ·Modality | 第24-36页 |
| ·Traditional definitions of modality | 第25-26页 |
| ·The functional definition of modality | 第26-27页 |
| ·Halliday's viewpoint on modality | 第27-36页 |
| ·Multiple means to realize IP meaning | 第36页 |
| ·IP meaning at the discourse level | 第36-37页 |
| ·The context theory | 第37-39页 |
| ·Halliday's theory of register | 第39-42页 |
| ·The development of register theory | 第40-41页 |
| ·Features of register theory | 第41-42页 |
| ·The relationship between meanings and contextual variables | 第42-43页 |
| ·Tenor in advertisements | 第43-45页 |
| Chapter 4 The Realization of IP Meaning in Advertising Discourse | 第45-73页 |
| ·IP meaning of mood adjuncts | 第45-48页 |
| ·IP function of mood adjuncts usually used in ads | 第45-47页 |
| ·Summary | 第47-48页 |
| ·IP meaning of modal auxiliaries | 第48-53页 |
| ·IP function of modal auxiliaries usually used in ads | 第48-52页 |
| ·Summary | 第52-53页 |
| ·IP meaning of English tense | 第53-57页 |
| ·Tense and linguistic modality | 第53-54页 |
| ·Tense as IP relationship marker | 第54-57页 |
| ·Function of tense shift in advertising discourse | 第55-56页 |
| ·IP function of finite tense used in advertising discourse | 第56-57页 |
| ·Summary | 第57页 |
| ·IP meaning of imperative structures in ads | 第57-62页 |
| ·Imperative meaning expressed through imperative sentence | 第58页 |
| ·Imperative meaning expressed through modals | 第58-59页 |
| ·Imperative meaning conveyed through the structure 'Let me/us/you...' | 第59页 |
| ·Imperative meaning realized through 'it' structure | 第59-60页 |
| ·Imperative meaning through interrogative sentence | 第60-61页 |
| ·Elliptical sentence in advertisements | 第61页 |
| ·Summary | 第61-62页 |
| ·IP meaning of pronouns | 第62-73页 |
| ·IP function of various pronouns used in ads | 第63-71页 |
| ·IP function of the pronoun 'you' in ads | 第63-68页 |
| ·IP function of the first pronoun in ads | 第68-71页 |
| ·IP function of the third pronoun in ads | 第71页 |
| ·Summary | 第71-73页 |
| Chapter 5 Conclusion | 第73-77页 |
| ·Findings | 第73-75页 |
| ·Implications | 第75-76页 |
| ·Suggestions for further research | 第76-77页 |
| Bibliographies | 第77-80页 |
| Appendix: Corpus of Advertisements | 第80-83页 |
