| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| Chapter One Introduction | 第11-16页 |
| 1.1 Research Background | 第11-12页 |
| 1.2 Significance of the Research | 第12-14页 |
| 1.3 Organization of the Thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-31页 |
| 2.1 Some Basic Concepts | 第16-20页 |
| 2.1.1 Metaphor | 第16-18页 |
| 2.1.2 Mode | 第18页 |
| 2.1.3 Modality and Multimodality | 第18-19页 |
| 2.1.4 Monomodal Metaphor versus Multimodal Metaphor | 第19-20页 |
| 2.2 An Overview of the Studies on Multimodal Metaphor | 第20-27页 |
| 2.2.1 The Foreign Studies on Multimodal Metaphor | 第20-22页 |
| 2.2.2 The Domestic Studies on Multimodal Metaphor | 第22-27页 |
| 2.3 An Overview of the Studies on PSA | 第27-31页 |
| 2.3.1 Definition of PSA | 第27-28页 |
| 2.3.2 Review of Previous Studies on PSA | 第28-31页 |
| Chapter Three Research Framework and Methodology | 第31-48页 |
| 3.1 Conceptual Metaphor Theory | 第31-36页 |
| 3.1.1 Definition and Working Mechanism | 第31-32页 |
| 3.1.2 Classification of Conceptual Metaphor | 第32-34页 |
| 3.1.3 Features of Conceptual Metaphor | 第34-36页 |
| 3.1.4 Philosophical Basis of Conceptual Metaphor Theory | 第36页 |
| 3.2 Framework of Multimodal Metaphor | 第36-45页 |
| 3.2.1 Characteristics of Multimodal Metaphor | 第37-38页 |
| 3.2.2 Representation of Similarity | 第38-43页 |
| 3.2.3 Relationship between Metonymy and Multimodal Metaphor | 第43-45页 |
| 3.3 Methodology | 第45-46页 |
| 3.4 Data Collection | 第46页 |
| 3.5 Research Questions | 第46-48页 |
| Chapter Four An Analysis of Multimodal Metaphor in“Harmony of a Family” PSAs | 第48-66页 |
| 4.1 Analysis of the First PSA:“Speak Out Your Love” | 第48-59页 |
| 4.1.1 Synopsis of the First PSA:“Speak Out Your Love” | 第49-50页 |
| 4.1.2 Feature-based Analysis of Multimodal Metaphor | 第50-56页 |
| 4.1.2.1 Analysis in Terms of Dynamics and Narrativity | 第51-54页 |
| 4.1.2.2 Analysis in Terms of Concreteness | 第54-56页 |
| 4.1.3 Analysis in Terms of the Representation of Similarity | 第56-59页 |
| 4.1.3.1 Analysis in Terms of the Representation of Similarity | 第56-58页 |
| 4.1.3.2 Analysis in Terms of Simultaneous Cueing | 第58-59页 |
| 4.2 Analysis of the Second PSA:“Thanksgiving Parents” | 第59-66页 |
| 4.2.1 Synopsis of Chosen PSA“Thanksgiving Parents” | 第60-62页 |
| 4.2.2 Analysis in Terms of the Interaction between Metonymy and Multimodal Metaphor | 第62-66页 |
| Chapter Five Conclusion | 第66-69页 |
| 5.1 Major Findings | 第66-68页 |
| 5.2 Limitations and Suggestions for Further Study | 第68-69页 |
| Works Cited | 第69-73页 |
| Acknowledgements | 第73-74页 |
| 攻读学位期间的研究成果 | 第74-75页 |
