| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-17页 |
| 1 Introduction | 第17-21页 |
| 1.1 Research background and significance | 第17-19页 |
| 1.1.1 Research background | 第17-18页 |
| 1.1.2 Research significance | 第18-19页 |
| 1.2 Research methods and outline | 第19页 |
| 1.2.1 Research methods | 第19页 |
| 1.2.2 Research outline | 第19页 |
| 1.3 Research contents | 第19-21页 |
| 2 Literature review | 第21-31页 |
| 2.1 Literature review | 第21-28页 |
| 2.1.1 Overview of international research | 第21-22页 |
| 2.1.2 Overview of domestic research | 第22-28页 |
| 2.2 Theoretical background | 第28-31页 |
| 2.2.1 Brain drain theory | 第28-29页 |
| 2.2.2 Motivation theory | 第29-31页 |
| 3 Turnover of the public account manager team in the Shenzhen Branch of Bank B | 第31-43页 |
| 3.1 Overview of the Shenzhen Branch of Bank B | 第31-32页 |
| 3.2 Analysis of the Current Situation and Incentive Mechanism of Public Account Managers of Bank B Shenzhen Branch | 第32-38页 |
| 3.2.1 Overview of public account managers | 第32-33页 |
| 3.2.2 Responsibilities for public account manager positions | 第33-34页 |
| 3.2.3 Sources of public account managers | 第34-35页 |
| 3.2.4 Turnover of public account managers in the branch | 第35-36页 |
| 3.2.5 Consequence of the turnover of public account managers | 第36-38页 |
| 3.3 Cause analysis of public account manager turnover | 第38-40页 |
| 3.4 Significance of the employee motivation mechanism | 第40-41页 |
| 3.5 Incentive mechanism to branches of commercial banks:problem and challenge | 第41-43页 |
| 4 Satisfaction survey of public account managers | 第43-58页 |
| 4.1 Survey introduction | 第43-49页 |
| 4.1.1 Questionnaire design | 第43-44页 |
| 4.1.2 Questionnaire findings | 第44-49页 |
| 4.2 Analysis of Questionnaire Result | 第49-58页 |
| 4.2.1 Salary and welfare | 第50-53页 |
| 4.2.2 Corporate culture | 第53-54页 |
| 4.2.3 Staff training | 第54-55页 |
| 4.2.4 Performance appraisal | 第55-56页 |
| 4.2.5 Career development | 第56-57页 |
| 4.2.6 Summary | 第57-58页 |
| 5 Suggestion of incentive policy for B Bank Shenzhen Branch | 第58-66页 |
| 5.1 Strengthen the salary and welfare mechanism | 第58-60页 |
| 5.2 Promote the integration of staff culture and create an enterprise culture with care | 第60-61页 |
| 5.3 Improve the public account manager training system | 第61-63页 |
| 5.4 Establish a scientific performance appraisal mechanism | 第63-64页 |
| 5.5 Improve the career development mechanism | 第64-66页 |
| 6 Research conclusion and future research | 第66-69页 |
| 6.1 Research conclusion | 第66-67页 |
| 6.2 Future research | 第67-69页 |
| REFERENCE | 第69-72页 |
| Appendix1 | 第72-74页 |
| Appendix2 | 第74-76页 |
