| Abstract | 第4-5页 |
| 摘要 | 第6-10页 |
| Introduction | 第10-14页 |
| Chapter One Literature Review | 第14-24页 |
| 1.1 Previous Studies on the Translation of Brand Names | 第14-18页 |
| 1.2 Limitations of Researches on the Translation of Brand Names | 第18-21页 |
| 1.3 Previous Studies on the Application of Aesthetics of Reception | 第21-22页 |
| 1.4 Limitations of Researches on the Application of Aesthetics ofReception | 第22-24页 |
| Chapter Two Theoretical Foundation | 第24-36页 |
| 2.1 A Brief Introduction to Aesthetics of Reception | 第24-27页 |
| 2.2 Key Concepts of Aesthetics of Reception | 第27-32页 |
| 2.2.1 Horizon of Expectations | 第28-30页 |
| 2.2.2 Fusion of Horizons | 第30-32页 |
| 2.3 Aesthetics of Reception as Guidance to the Chinese Translation of Automobile Brand Names | 第32-36页 |
| Chapter Three An Introduction to Automobile Brand Names | 第36-46页 |
| 3.1 Definitions of Automobile Brand Names | 第36-37页 |
| 3.2 Classification of Automobile Brand Names | 第37-41页 |
| 3.2.1 Named after Proper Noun | 第38-39页 |
| 3.2.2 Named after Common Noun | 第39-40页 |
| 3.2.3 Named after Coined Word | 第40-41页 |
| 3.3 Functions of Automobile Brand Names | 第41-46页 |
| 3.3.1 Informative Function | 第41-43页 |
| 3.3.2 Aesthetic Function | 第43-44页 |
| 3.3.3 Vocative Function | 第44-46页 |
| Chapter Four An Aesthetic Analysis of Chinese Translation of Automobile Brand Names | 第46-80页 |
| 4.1 Aesthetic Features of Automobile Brand Names | 第46-54页 |
| 4.1.1 Beauty in Sound | 第48-50页 |
| 4.1.2 Beauty in Meaning | 第50-52页 |
| 4.1.3 Beauty in Form | 第52-54页 |
| 4.2 General Orientations in the Chinese Translation of Automobile Brand Names | 第54-63页 |
| 4.2.1 Faithfulness to the Source Text | 第54-57页 |
| 4.2.2 Reader-Orientation | 第57-60页 |
| 4.2.3 Fusion of Horizons | 第60-63页 |
| 4.3 Methods of Automobile Brand Names in the Chinese Translation | 第63-73页 |
| 4.3.1 Transliteration | 第63-66页 |
| 4.3.2 Literal Translation | 第66-68页 |
| 4.3.3 Combination of Liberal Translation and Transliteration | 第68-71页 |
| 4.3.4 Adaptation | 第71-73页 |
| 4.4 Improper Translations of Automobile Brand Names and Improvements | 第73-80页 |
| 4.4.1 Improper Translations of Automobile Brand Names | 第74-76页 |
| 4.4.2 Improvements | 第76-80页 |
| Conclusion | 第80-84页 |
| Bibliography | 第84-90页 |
| Appendix | 第90-92页 |
| Acknowledgements | 第92-93页 |
