| Acknowledgements | 第1-4页 |
| Abstract | 第4-5页 |
| 摘要 | 第5-8页 |
| Chapter One Introduction | 第8-11页 |
| ·Background of the Study | 第8页 |
| ·Objectives of the Study | 第8-9页 |
| ·Significance of the Study | 第9页 |
| ·Organization of the Thesis | 第9-11页 |
| Chapter Two Literature Review | 第11-22页 |
| ·Definitions of Key Terms | 第11-13页 |
| ·The Informative and Persuasive Function of Advertising | 第11-12页 |
| ·Definitions of CDA | 第12-13页 |
| ·Researches on Advertising Language | 第13-16页 |
| ·Relevant Studies on Advertising Language Abroad | 第13-15页 |
| ·Relevant Studies on Advertising Language at Home | 第15-16页 |
| ·An Overview of CDA | 第16-21页 |
| ·Discourse Analysis and Critical Discourse Analysis | 第16-17页 |
| ·A Review of Relevant Studies in CDA | 第17-18页 |
| ·A Review of Different Methodology of CDA | 第18-21页 |
| ·Summary | 第21-22页 |
| Chapter Three Theoretical Framework of the Present Research | 第22-32页 |
| ·Ideational Meanings in Advertising Discourse | 第22-24页 |
| ·Transitivity System as Analytic Device in Discourse | 第23页 |
| ·Voice System as Analytic Device in Discourse | 第23-24页 |
| ·Interpersonal Meanings in Advertising Discourse | 第24-26页 |
| ·Mood Structures as Analytic Device in Discourse | 第24-25页 |
| ·Modality as Analytic Device in Discourse | 第25-26页 |
| ·Textual Meanings in Advertising Discourse | 第26-31页 |
| ·Main Aspects of Theme and Rheme in Discourse | 第27-28页 |
| ·Thematic Progressions in Discourse | 第28-30页 |
| ·Intertextuality as Analytic Device in Discourse | 第30-31页 |
| ·Summary | 第31-32页 |
| Chapter Four Research Design | 第32-34页 |
| ·Research Questions | 第32页 |
| ·Data Collection | 第32页 |
| ·Methodology | 第32-34页 |
| Chapter Five Results and Discussion | 第34-55页 |
| ·Ideational Meanings in Advertising Persuasion | 第34-37页 |
| ·Transitivity Analysis in Advertising Persuasion | 第34-36页 |
| ·Voice Analysis in Advertising Persuasion | 第36-37页 |
| ·Summary | 第37页 |
| ·Textual Meanings in Advertising Persuasion | 第37-42页 |
| ·The Theme-Rheme Analysis in Advertising Persuasion | 第37-40页 |
| ·Intertextuality Analysis in Advertising Persuasion | 第40-42页 |
| ·Summary | 第42页 |
| ·Interpersonal Meanings in Advertising Persuasion | 第42-55页 |
| ·Mood Analysis in Advertising Persuasion | 第42-44页 |
| ·Pronoun System Analysis in Advertising Persuasion | 第44-47页 |
| ·Modality Analysis in Advertising Persuasion | 第47-52页 |
| ·Modal Operators Analysis in Advertising Persuasion | 第47-50页 |
| ·Modal Adjuncts Analysis in Advertising Persuasion | 第50-52页 |
| ·Sample Analysis | 第52-53页 |
| ·Summary | 第53-55页 |
| Chapter Six Conclusion | 第55-57页 |
| ·Major Research Findings | 第55-56页 |
| ·Limitations and Suggestions for Further Research | 第56-57页 |
| Bibliography | 第57-60页 |
| Published Papers | 第60-61页 |
| Appendix | 第61-69页 |
| 论文摘要 | 第69-72页 |
