| Acknowledgements | 第5-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第8-12页 |
| Chapter 1 Introduction | 第12-16页 |
| 1.1 Research Background | 第12-13页 |
| 1.2 Purpose and Significance of the Study | 第13页 |
| 1.3 Research Questions and Methods | 第13-14页 |
| 1.4 Organization of the Thesis | 第14-16页 |
| Chapter 2 Literature Review | 第16-22页 |
| 2.1 Definition of Advertorial | 第16页 |
| 2.2 Previous Studies on Advertorial | 第16-20页 |
| 2.1.1 Media Perspective | 第17-19页 |
| 2.1.2 Narrative Strategy Perspective | 第19页 |
| 2.1.3 Discourse Analysis Perspective | 第19-20页 |
| 2.3 Merits and Demerits of Previous Studies | 第20-22页 |
| Chapter 3 Theoretical Framework | 第22-30页 |
| 3.1 Brief Introduction to CDA | 第22-23页 |
| 3.2 Fairclough’s Three Dimensional Framework of CDA | 第23-28页 |
| 3.1.1 Text | 第25-26页 |
| 3.1.2 Discourse Practice | 第26-27页 |
| 3.1.3 Social Practice | 第27-28页 |
| 3.3 Summary | 第28-30页 |
| Chapter 4 Linguistic Features of the Newspaper Advertorial | 第30-46页 |
| 4.1 Features of the Headline of Advertorial | 第30-38页 |
| 4.1.1 Headline Presentation : Direct and Indirect | 第31-33页 |
| 4.1.2 Syntactical Characteristics of the Headline | 第33-38页 |
| 4.2 Lexical Features of the Body of Advertorial | 第38-43页 |
| 4.2.1 News-Related Diction | 第38-41页 |
| 4.2.2 Evaluative Diction | 第41-43页 |
| 4.3 Summary | 第43-46页 |
| Chapter 5 Intertextuality Analysis of the Newspaper Advertorial | 第46-62页 |
| 5.1 Genre Intertextuality | 第46-56页 |
| 5.1.1 Mixture of Genres | 第47-50页 |
| 5.1.2 Mixture of Registers | 第50-56页 |
| 5.2 Cultural Intertextuality | 第56-59页 |
| 5.2.1 The Value of Respecting to Tradition and History | 第56-58页 |
| 5.2.2 The Value of Pursuing for Modern Lifestyle | 第58-59页 |
| 5.3 Summary | 第59-62页 |
| Chapter 6 Ideology Analysis of the Newspaper Advertorial | 第62-72页 |
| 6.1 From Perspective of the Advertiser | 第62-66页 |
| 6.1.1 Ideology of the Advertiser | 第63-65页 |
| 6.1.2 Reasons Contributing to the Advertiser’s Ideology | 第65-66页 |
| 6.2 From Perspective of the Newspaper Marketing Agent | 第66-69页 |
| 6.2.1 Ideology of the Newspaper Marketing Agent | 第67-68页 |
| 6.2.2 Reason Contributing to the Newspaper Marketing Agent’s Ideology | 第68-69页 |
| 6.3 Summary | 第69-72页 |
| Chapter 7 Conclusion | 第72-76页 |
| 7.1 Major Findings of the Thesis | 第72-74页 |
| 7.2 Limitations and Suggestions for Further Studies | 第74-76页 |
| Bibliography | 第76-80页 |
| Appendix A | 第80-82页 |
| Appendix B | 第82-108页 |
| Appendix C | 第108-109页 |
