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从人际功能角度分析社交网络平台下企业沟通策略--基于Facebook的语篇分析

摘要第5-6页
Abstract第6页
List of Abbreviations第11-13页
Chapter One Introduction第13-23页
    1.1 Study Background第13-17页
    1.2 Study Objectives第17-19页
    1.3 Study Significance第19-20页
    1.4 Study Methodology第20-21页
        1.4.1 Data Collection Method第21页
        1.4.2 Analysis Methods第21页
    1.5 Organization of the Thesis第21-23页
Chapter Two Literature Review第23-28页
    2.1 Previous Studies on Interpersonal Meaning in Other Discourse Types第23页
    2.2 Previous Studies on Interpersonal Meaning in Advertising Discourses第23-28页
        2.2.1 Previous Studies Abroad第24-25页
        2.2.2 Previous Studies at Home第25-28页
Chapter Three Theoretical Framework第28-43页
    3.1 Introduction of Systemic Function Grammar第28-30页
    3.2 Introduction of Interpersonal Meaning第30-32页
    3.3 Realization of Interpersonal Meaning第32-43页
        3.3.1 Mood第32-34页
        3.3.2 Modality第34-37页
        3.3.3 Personal Pronotin第37-39页
        3.3.4 Appellation第39-40页
        3.3.5 Appraisal System第40-43页
Chapter Four Interpersonal Meaning Analysis of Advertising Statuses inFacebook Discourse第43-82页
    4.1 Mood Analysis of Pringles Status第43-55页
        4.1.1 Corporate's Speech Roles第46-47页
        4.1.2 Corporate's Mood Choice第47-54页
        4.1.3 Distribution of Mood Choices in Status第54-55页
        4.1.4 Summary第55页
    4.2 Modality Analysis of Subway Status第55-61页
        4.2.1 Modal Auxiliaries in Status第56-59页
        4.2.2 Modal Adjuncts in Status第59-60页
        4.2.3 Modal Metaphor in Status第60-61页
        4.2.4 Summary第61页
    4.3 Personal Pronoun Analysis of Coca-Cola Status第61-66页
        4.3.1 Corporate's Personal Pronouns System and Discourse Roles第62-63页
        4.3.2 The First Person "I" and "We" in Status第63-65页
        4.3.3 The Second Person "You" in Status第65-66页
        4.3.4 Summary第66页
    4.4 Appellation Analysis of McDonald's Status第66-68页
    4.5 Appraisal System Analysis of Burger King Status第68-82页
        4.5.1 Adjectives in Status第69-72页
        4.5.2 Adverbs in Status第72-74页
        4.5.3 Nouns in Status第74-75页
        4.5.4 Comparatives and Superlatives in Status第75-80页
        4.5.5 Summary第80-82页
Chapter Five Conclusion第82-85页
    5.1 Findings of the Study第82-83页
    5.2 Limitations of the Study第83-85页
References第85-88页
Appendix第88-89页
Paper Published in the Period of M. A. Education第89-90页
Acknowledgments第90页

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