| 摘要 | 第1-5页 |
| Abstracts | 第5-9页 |
| Chapter One Introduction | 第9-15页 |
| ·Literature Review | 第9-14页 |
| ·Reception Theory and Related Linguistic Theories | 第9-11页 |
| ·Previous Studies on Advertisement Translation | 第11-12页 |
| ·Researches in the Field of Tourism Literature Translation | 第12-14页 |
| ·Language Data and Research Methodology | 第14-15页 |
| Chapter Two Reception Theory and Translation | 第15-21页 |
| ·Rise and Development of the Reception Theory | 第15-17页 |
| ·Two Major Terms of the Reception Theory and Their Connection with Translation Studies | 第17-20页 |
| ·Horizon of Expectations | 第17-19页 |
| ·Indeterminacy | 第19-20页 |
| ·Summary | 第20-21页 |
| Chapter Three Tourism Advertisements and Reception Theory | 第21-37页 |
| ·Characteristics of the Tourism Products | 第21-22页 |
| ·Motivation and Needs of Tourists | 第22-23页 |
| ·Definition of Tourism Advertisement | 第23页 |
| ·Function and Significance of Tourism Advertisements | 第23-24页 |
| ·Reception Theory Reflected in Six Types of Tourism Advertisements | 第24-35页 |
| ·Arousing Attention and Awareness | 第25-27页 |
| ·Establishing Credentials/Stating Position | 第27-29页 |
| ·Introducing the Offer | 第29-31页 |
| ·Celebrity Endorsement/Testimonial from Satisfied Customers | 第31-32页 |
| ·Directive Information | 第32-33页 |
| ·Soliciting Responses | 第33-35页 |
| ·Summary | 第35-37页 |
| Chapter Four Application of Reception Theory to Tourism Advertisement Translation | 第37-60页 |
| ·Readers' Role and Status | 第38-41页 |
| ·Change of Horizon | 第41-44页 |
| ·Tourism Advertisement Translation Strategies Based on the Reception Theory | 第44-60页 |
| ·Adaptation | 第45-50页 |
| ·Abridgement | 第50-54页 |
| ·Addition | 第54-58页 |
| ·Literality | 第58-59页 |
| ·Summary | 第59-60页 |
| Chapter Five Conclusion | 第60-62页 |
| References | 第62-64页 |
