| Acknowledgements | 第1-4页 |
| Abstract | 第4-6页 |
| 中文摘要 | 第6-10页 |
| Chapter One: Introduction | 第10-14页 |
| ·Research issue and significance of the study | 第10-11页 |
| ·Research method, research objects and data source | 第11-13页 |
| ·Structure of the thesis | 第13-14页 |
| Chapter Two: Literature Review | 第14-34页 |
| ·Advertising and translating as communication, | 第14-16页 |
| ·Advertising as communication | 第14-15页 |
| ·Translating as communication | 第15-16页 |
| ·Summary | 第16页 |
| ·General considerations of the studies on presupposition | 第16-25页 |
| ·Philosophical studies on presupposition | 第17-19页 |
| ·Semantic studies on presupposition | 第19-22页 |
| ·Pragmatic studies on presupposition | 第22-25页 |
| ·Relationship between presupposition and translation | 第25-33页 |
| ·Presupposition-triggers | 第26-29页 |
| ·Properties of presuppositions | 第29-31页 |
| ·Translator as middleman | 第31-32页 |
| ·Current domestic researches | 第32-33页 |
| ·Summary | 第33-34页 |
| Chapter Three: Understanding Presuppositions in Advertising Language | 第34-46页 |
| ·Basic ideas about advertising language | 第34-36页 |
| ·Significance of language in advertisement | 第34-35页 |
| ·Linguistic principles of advertising language | 第35-36页 |
| ·Contributions of presuppositions to advertising language | 第36-39页 |
| ·Understanding presuppositions in original advertising language | 第39-44页 |
| ·The awareness of presuppositions in understanding | 第39-40页 |
| ·A case study | 第40-44页 |
| ·Summary | 第44-46页 |
| Chapter Four: Transferring Presuppositions in Advertising Translation | 第46-62页 |
| ·The criterion of advertising translation | 第46-47页 |
| ·Functional equivalence in advertising translation | 第47页 |
| ·Defeasibility of presupposition in translation | 第47-50页 |
| ·Defeasibility in linguistic contexts | 第48页 |
| ·Defeasibility in non-linguistic contexts | 第48-50页 |
| ·Cultural context | 第50页 |
| ·Transferring presuppositions in advertising translation | 第50-60页 |
| ·Literal translation | 第51-53页 |
| ·Free translation | 第53-55页 |
| ·Creative translation | 第55-60页 |
| ·Summary | 第60-62页 |
| Chapter Five: Conclusions | 第62-63页 |
| ·Findings of the study | 第62页 |
| ·Limitations of the study | 第62页 |
| ·Suggestions for further research | 第62-63页 |
| Works Cited | 第63-66页 |
| Article Published | 第66-67页 |
