| Declaration | 第1-4页 |
| Acknowledgements | 第4-5页 |
| Abstract (English) | 第5-6页 |
| Abstract (Chinese) | 第6-7页 |
| List of Figures and Tables | 第7-14页 |
| Chapter Ⅰ Introduction | 第14-21页 |
| ·General Statement | 第14-15页 |
| ·Rationale for the present research | 第15-18页 |
| ·The motivation of the present research | 第15-16页 |
| ·Reasons for adopting a systemic-functional grammar approach | 第16-17页 |
| ·Data and approach to data analysis | 第17-18页 |
| ·Significance of the present research | 第18-19页 |
| ·Research questions | 第19-20页 |
| ·Organization of the present thesis | 第20-21页 |
| Chapter Ⅱ Literature Review | 第21-32页 |
| ·Overview | 第21页 |
| ·Interpersonal meaning | 第21-22页 |
| ·Different approaches to interpersonal meaning | 第22-25页 |
| ·Application of systemic-functional grammar to the study of interpersonal meanings of discourses | 第25-28页 |
| ·Application of systemic-functional grammar to the interpersonal meaning studies in advertising texts | 第28-31页 |
| ·Summary | 第31-32页 |
| Chapter Ⅲ Theoretical Framework | 第32-40页 |
| ·Overview | 第32页 |
| ·Halliday's conceptual framework | 第32-36页 |
| ·A theoretical framework for the present research | 第36-38页 |
| ·Summary | 第38-40页 |
| Chapter Ⅳ Tenor of Commercial consumer advertising texts | 第40-49页 |
| ·Overview | 第40页 |
| ·Context of situation | 第40-42页 |
| ·Tenor---the interpersonal variable of the context of situation | 第42-45页 |
| ·Tenor of commercial consumer advertising texts | 第45-47页 |
| ·Summary | 第47-49页 |
| Chapter Ⅴ The Realization of Interpersonal Meaning of Advertising Discourse | 第49-132页 |
| ·Person system | 第49-68页 |
| ·Interpersonal meaning of person system | 第49-51页 |
| ·Interpersonal functions of various pronouns used in commercial advertising texts | 第51-67页 |
| ·Interpersonal functions of the first person pronouns used in ads | 第51-54页 |
| ·Interpersonal functions of the second person pronouns used in ads | 第54-58页 |
| ·Interpersonal functions of the third person pronouns | 第58-60页 |
| ·Proper names | 第60-61页 |
| ·Interpersonal function of the referential switch | 第61-62页 |
| ·Interpersonal function created by combining the first and second person pronouns | 第62-64页 |
| ·Interpersonal function created by combining the first person pronouns 'I' and 'we' | 第64-66页 |
| ·Interpersonal function created by combining the second and third person pronouns | 第66-67页 |
| ·Summary | 第67-68页 |
| ·Interpersonal meaning of mood system | 第68-86页 |
| ·Speech roles and speech functions | 第68-70页 |
| ·Typical mood structures of four basic speech functions | 第70-72页 |
| ·Interpersonal metaphor of mood | 第72-73页 |
| ·Interpersonal function of mood used in ads | 第73-85页 |
| ·Advertiser/writer's speech roles in ads | 第73-81页 |
| ·Information giving | 第74-79页 |
| ·Action demanding | 第79-81页 |
| ·Soft selling ads and hard selling ads | 第81-83页 |
| ·A sense of "dialogue" in ads | 第83-85页 |
| ·Summary | 第85-86页 |
| ·Modality | 第86-120页 |
| ·Halliday's viewpoint on modality | 第86-87页 |
| ·Types of modality | 第87-88页 |
| ·Functional categorization of modal expressions | 第88-89页 |
| ·Subjectivity vs. objectivity orientation of modal expressions | 第89-91页 |
| ·Value of modal expressions | 第91-93页 |
| ·Interpersonal function of Modality used in ads | 第93-106页 |
| ·Modalization | 第93-101页 |
| ·Modulation | 第101-106页 |
| ·Responsibility taken by the advertiser/writer in ads | 第106-112页 |
| ·Commitment made by the advertiser/writer in ads | 第112-113页 |
| ·Modality as politeness strategies | 第113-119页 |
| ·Modal expressions of probability | 第115-118页 |
| ·Modal expressions of inclination | 第118-119页 |
| ·Modal expressions of obligation | 第119页 |
| ·Summary | 第119-120页 |
| ·Evaluation | 第120-132页 |
| ·Definition of evaluation | 第120-121页 |
| ·Parameters of evaluation | 第121-122页 |
| ·Functions of evaluation | 第122-123页 |
| ·Ways to identify evaluation | 第123-124页 |
| ·Evaluations in ads | 第124-130页 |
| ·Expressing opinion | 第124-129页 |
| ·Maintaining relations | 第129-130页 |
| ·Summary | 第130-132页 |
| Chapter Ⅵ Conclusion | 第132-138页 |
| ·Efforts made in the present research | 第132-135页 |
| ·Implications of the present research | 第135-136页 |
| ·Limitations of the present research and suggestions for future research | 第136-138页 |
| References | 第138-142页 |
