| Acknowledgements | 第1-4页 |
| Abstract in Chinese | 第4-6页 |
| Abstract in English | 第6-10页 |
| 1． Introduction | 第10-13页 |
| 2． Euphemism: A Linguistic Concept and a Cultural Phenomenon | 第13-23页 |
| 2．1 Euphemism as a Linguistic Concept | 第13-20页 |
| 2．1．1 Definition of Euphemism | 第13-14页 |
| 2．1．2 Classification of Euphemism | 第14-16页 |
| 2．1．2．1 The Positive Euphemism and the Negative Euphemism | 第14-15页 |
| 2．1．2．2 The Unconscious Euphemism and the Conscious Euphemism | 第15页 |
| 2．1．2．3 Other Classification of English Euphemism | 第15-16页 |
| 2．1．3 Formation of English Euphemism | 第16-19页 |
| 2．1．3．1 Phonetic Device | 第16-17页 |
| 2．1．3．2 Lexical Device | 第17-18页 |
| 2．1．3．3 Figurative Device | 第18页 |
| 2．1．3．4 Grammatical Device | 第18-19页 |
| 2．1．4 The Relationship between Euphemism and Language | 第19-20页 |
| 2．2 Euphemism as a Cultural Phenomenon | 第20-23页 |
| 2．2．1 Definition of Culture | 第20-21页 |
| 2．2．2 The Relationship between Language and Culture | 第21-22页 |
| 2．2．3 The Relationship between Euphemism and Culture | 第22-23页 |
| 3． Cultural Motivation and Communicative Function of English Euphemism | 第23-44页 |
| 3．1 Cultural Motivation of English Euphemism | 第23-32页 |
| 3．1．1 Taboo | 第23-28页 |
| 3．1．2 Traditional Morality | 第28-29页 |
| 3．1．3 Social Convention | 第29-30页 |
| 3．1．4 Psychological Factor | 第30-31页 |
| 3．1．5 Religion | 第31-32页 |
| 3．2 Communicative Function of English Euphemism | 第32-44页 |
| 3．2．1 Evasive Function | 第33-37页 |
| 3．2．2 Upgrading Function | 第37-42页 |
| 3．2．3 Cosmetic Function | 第42-44页 |
| 4． Principles and Ways of Using English Euphemisms Effectively in Communication | 第44-67页 |
| 4．1 Principles of Using English Euphemism | 第44-53页 |
| 4．1．1 Violating the Cooperative Principle | 第45-49页 |
| 4．1．1．1 The Cooperative Principle | 第45-46页 |
| 4．1．1．2 Violating the Cooperative Principle | 第46-49页 |
| 4．1．2 Observing the Politeness Principle | 第49-53页 |
| 4．2 Ways of Using English Euphemism in Communication | 第53-67页 |
| 4．2．1 Using English Euphemism according to Social Context | 第53-58页 |
| 4．2．1．1 Situation | 第53-55页 |
| 4．2．1．2 Participant | 第55-57页 |
| 4．2．1．3 Purpose | 第57-58页 |
| 4．2．2 Familiarities with English Culture | 第58-60页 |
| 4．2．3 Increasing Awareness of Cultural Differences in Terms of Euphemism | 第60-67页 |
| 4．2．3．1 Similarities in Terms of Euphemisrn between Chinese and English Culture | 第60-62页 |
| 4．2．3．2 Differences in Terms of Euphemism between Chinese and English Culture | 第62-64页 |
| 4．2．3．3 Increasing Awareness of Cultural Differences in Terms of Euphemism | 第64-67页 |
| 5． Conclusion | 第67-68页 |
| Bibliography | 第68-70页 |
