| ABSTRACT | 第1-5页 |
| 摘要 | 第5-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Necessity of the Research | 第9页 |
| ·Purpose of the Thesis | 第9-10页 |
| ·Methodology | 第10-11页 |
| ·Overview of the Thesis | 第11-13页 |
| Chapter Two Literature Review | 第13-33页 |
| ·General Introduction | 第13-22页 |
| ·Definition of Related Terms | 第13-18页 |
| ·General Review of Current Trademark Translation Researches | 第18-22页 |
| ·Contents of Current Researches on C-ETCT | 第22-28页 |
| ·Approaches of Current Researches on C-ETCT | 第28-29页 |
| ·Main Findings of Current Researches on C-ETCT | 第29-30页 |
| ·Main Defects of Current Researches on C-ETCT | 第30-31页 |
| ·General Evaluation | 第31-33页 |
| Chapter Three Two Surveys & Related Analysis | 第33-45页 |
| ·General Introduction | 第33页 |
| ·Detailed Explanation of Survey Results and Related Analysis | 第33-43页 |
| ·Reflection on the Results of the Surveys | 第43-45页 |
| Chapter Four Theoretical Foundation & Practical Research | 第45-71页 |
| ·Pragmatic Translation Studies | 第45页 |
| ·Theory of Adaptation | 第45-50页 |
| ·Theory of Adaptation Explained | 第45-48页 |
| ·The Significance of Dynamic Adaptation | 第48-49页 |
| ·Dynamic Equivalence & Dynamic Adaptation | 第49-50页 |
| ·Guiding Values of Dynamic Adaptation for C-ETCT | 第50-51页 |
| ·Specific Approaches to Dynamic Adaptation in C-ETCT | 第51-71页 |
| ·Dynamic Adaptation of Properties of the Product or Service | 第52-54页 |
| ·Dynamic Adaptation of Language Customs | 第54-58页 |
| ·Dynamic Adaptation of Aesthetic Tastes | 第58-65页 |
| ·Dynamic Adaptation of Customers' Psychology | 第65-67页 |
| ·Dynamic Adaptation of and National Culture | 第67-71页 |
| Chapter Five Conclusion | 第71-73页 |
| ·Main Findings | 第71-72页 |
| ·Limitations | 第72页 |
| ·Suggestions for Further Study | 第72-73页 |
| Bibliography | 第73-79页 |
| ACKNOWLEDGEMENTS | 第79-81页 |
| PUBLISHED PAPERS | 第81页 |
