| Acknowledgements | 第1-6页 |
| 摘要 | 第6-8页 |
| Abstract | 第8-12页 |
| Abbreviations and List of Figures and Tables | 第12-13页 |
| Chapter 1 Introduction | 第13-16页 |
| ·Significance of the Study | 第14页 |
| ·Research Questions | 第14页 |
| ·Methodology of the Study | 第14-15页 |
| ·Organization of the Thesis | 第15-16页 |
| Chapter 2 Literature Review | 第16-26页 |
| ·Studies on PSA | 第16-20页 |
| ·Definition of PSA | 第16-18页 |
| ·Foreign Studies of PSA | 第18页 |
| ·Domestic Studies of PSA | 第18-20页 |
| ·Studies on Appraisal Theory | 第20-25页 |
| ·Foreign Studies of Appraisal Theory | 第20-22页 |
| ·Domestic studies of Appraisal Theory | 第22-24页 |
| ·Previous Studies of Appraisal System in Advertisement | 第24-25页 |
| ·Studies on Appraisal Theory Related to Persuasiveness of Advertisement | 第25-26页 |
| Chapter 3 Theoretical Framework of Appraisal Theory | 第26-42页 |
| ·Overview of Appraisal Theory | 第26-28页 |
| ·Key Aspects of Appraisal Theory | 第28-41页 |
| ·Attitude | 第28-32页 |
| ·Engagement | 第32-38页 |
| ·Graduation | 第38-41页 |
| ·Summary | 第41-42页 |
| Chapter 4 Analysis of Realization of Persuasiveness through Appraisal Resources inEnglish PSAs | 第42-73页 |
| ·Persuasiveness of PSA | 第42-44页 |
| ·Distribution of Appraisal Resources in PSAs | 第44-45页 |
| ·Analysis of Realization of Persuasiveness through Attitude Resources in PSAs | 第45-57页 |
| ·Appreciation Resources as the Main Attitude Resources | 第46-51页 |
| ·Capacity Resources as the Main Judgment Resources | 第51-54页 |
| ·Inclination Resources as the Main Affect Resources | 第54-57页 |
| ·Analysis of Realization of Persuasiveness through Engagement Resources in PSAs | 第57-65页 |
| ·Monoglossic Resources as the Main Engagement Resources | 第57-59页 |
| ·Analysis of Realization of Persuasiveness through Heteroglossic Resources inPSAs | 第59-65页 |
| ·Analysis of Realization of Persuasiveness through Graduation Resources in PSAs | 第65-72页 |
| ·Quantification Resources as the Main Force Resources | 第66-69页 |
| ·Sharpen Resources as the Main Focus Resources | 第69-72页 |
| ·Summary | 第72-73页 |
| Chapter 5 Conclusion | 第73-76页 |
| ·Major Findings | 第73-74页 |
| ·Limitations of the Study | 第74页 |
| ·Implications of the Study | 第74页 |
| ·Suggestions for Further Research | 第74-76页 |
| Bibliography | 第76-80页 |
| Appendix | 第80-106页 |
| Papers Published During the Study for M. A. Degree | 第106页 |
