| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-14页 |
| Chapter 1 Introduction | 第14-17页 |
| 1.1 Research background | 第14-15页 |
| 1.1.1 Research questions | 第14-15页 |
| 1.1.2 Research significance | 第15页 |
| 1.2 Research methods and contents | 第15-17页 |
| 1.2.1 Research methods | 第15-16页 |
| 1.2.2 Research contents | 第16-17页 |
| Chapter 2 Literature review and commentary | 第17-34页 |
| 2.1 Concept definition | 第17-19页 |
| 2.1.1 Sharing economy | 第17页 |
| 2.1.2 Non-standard accommodation | 第17-18页 |
| 2.1.3 Asset-backed securitization | 第18-19页 |
| 2.2 Theories foundation | 第19-22页 |
| 2.2.1 Management theory | 第19-21页 |
| 2.2.2 Trust theory | 第21-22页 |
| 2.3 Correlation study | 第22-34页 |
| 2.3.1 Development of non-standard accommodation | 第22-25页 |
| 2.3.2 Current operation and management situation of non-standard accommodation | 第25-32页 |
| 2.3.3 Comments on existing researches | 第32-34页 |
| Chapter 3 Case descriptions | 第34-43页 |
| 3.1 W Company’s profile | 第34-35页 |
| 3.2 Organization structure | 第35-36页 |
| 3.3 W Company’s operation and management | 第36-39页 |
| 3.4 Company operational expansion model | 第39-42页 |
| 3.5 Sales channels | 第42-43页 |
| Chapter 4 Case analysis | 第43-58页 |
| 4.1 The existing problems of W Company’s operation and management | 第45-56页 |
| 4.1.1 Company system is deficient and workflow is unclear | 第45-46页 |
| 4.1.2 Systematic training is deficient and service standards are not implemented perfectly | 第46-47页 |
| 4.1.3 Product design is outdated and competitiveness declines | 第47-48页 |
| 4.1.4 Marketing is not consumer and demand oriented | 第48-51页 |
| 4.1.5 Business model needs reconstructing | 第51-54页 |
| 4.1.6 Risk management needs strengthening | 第54-56页 |
| 4.2 Causes of W Company’s operation and management problems | 第56-58页 |
| 4.2.1 External causes for problems in W Company | 第56-57页 |
| 4.2.2 Internal causes for problems in W Company | 第57-58页 |
| Chapter 5 Problems solutions | 第58-69页 |
| 5.1 Solutions to problems of W Company | 第58-68页 |
| 5.1.1 Improve relevant corporate systems | 第58-60页 |
| 5.1.2 Strictly control personnel recruitment and regularly organize staff trainingand supervision | 第60页 |
| 5.1.3 Upgrade products and improve competitiveness | 第60-62页 |
| 5.1.4 Review market rules and update marketing strategy | 第62-63页 |
| 5.1.5 Iterate business model | 第63-67页 |
| 5.1.6 Strengthen risk management and control | 第67-68页 |
| 5.2 Significance of solution promotion | 第68-69页 |
| Chapter 6 Conclusion and Prospects | 第69-74页 |
| 6.1 Conclusion | 第69-71页 |
| 6.2 Future prospect | 第71-73页 |
| 6.3 Limitation | 第73-74页 |
| References | 第74-76页 |
