| ACKNOWLEDGEMENTS | 第6-7页 |
| 摘要 | 第7-8页 |
| ABSTRACT | 第8页 |
| CHAPTER 1. INTRODUCTION | 第10-14页 |
| 1.1 Background and Research Topic | 第10-12页 |
| 1.2 Scope of Research | 第12-13页 |
| 1.3 Significance of Research | 第13-14页 |
| CHAPTER 2. LITERATURE REVIEW | 第14-33页 |
| 2.1 The formation of a national image | 第14-15页 |
| 2.2 Internal and external images of China are out of alignment | 第15-21页 |
| 2.3 Historical view on the image of China in Russia | 第21-27页 |
| 2.4 Framing theory | 第27-30页 |
| 2.5 Social media vs traditional media in news coverage | 第30-33页 |
| CHAPTER 3. OBJECT OF RESEARCH. METHOD AND RESEARCH QUESTIONS | 第33-37页 |
| Peculiarities of three chosen VK communities | 第33-34页 |
| Methods and research questions | 第34-35页 |
| Sampling | 第35-37页 |
| CHAPTER 4. RESULTS | 第37-61页 |
| 4.1 Visibility of popular themes and issues in three analyzed VK communities | 第37-38页 |
| 4.2 Favourability of popular themes and issues in three analyzed VK communities | 第38-39页 |
| 4.3 Audience feedback and differences in framing China on VK.com | 第39-48页 |
| 4.4 Diverse image of contemporary China on VK.com | 第48-61页 |
| CHAPTER 5. DISCUSSION AND CONCLUSIONS | 第61-67页 |
| 5.1 Balanced representation of Chinese issues on VK.com | 第61-66页 |
| 5.2 Limitations and Suggestions for Future Study | 第66-67页 |
| REFERENCES | 第67-70页 |
| Appendix 1 Codebook for the analysis of the image of China | 第70-73页 |
| Appendix 2 Coding Sheet for the analysis of the image of China | 第73-76页 |
| Appendix 3 Tables and graphs | 第76-90页 |
