| Acknowledgements | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-8页 |
| Abbreviations | 第14-15页 |
| Chapter 1 Introduction | 第15-21页 |
| 1.1 Research Background | 第15-17页 |
| 1.2 Objectives of the Thesis | 第17-18页 |
| 1.3 Research Method | 第18页 |
| 1.4 Significance of the Thesis | 第18-19页 |
| 1.5 Organization of the Thesis | 第19-21页 |
| Chapter 2 Literature Review | 第21-34页 |
| 2.1 Related Notions | 第21-25页 |
| 2.1.1 Modality | 第21-22页 |
| 2.1.2 Mono-modal Metaphor | 第22页 |
| 2.1.3 Multimodal Metaphor | 第22-24页 |
| 2.1.4 Public Service Advertisement | 第24-25页 |
| 2.2 Overview of Relevant Theories | 第25-28页 |
| 2.2.1 Interaction View of Conceptual Metaphor Theory | 第25-27页 |
| 2.2.2 Multimodal Metaphor Theory | 第27-28页 |
| 2.3 Previous Research on Multimodal Metaphor | 第28-32页 |
| 2.3.1 Overseas Research on Multimodal Metaphor | 第29-31页 |
| 2.3.2 Domestic Research on Multimodal Metaphor | 第31-32页 |
| 2.4 Summary | 第32-34页 |
| Chapter 3 Representation Mechanism of Multimodal Metaphors in Public ServiceAdvertisements of CCTV | 第34-64页 |
| 3.1 Classification of Multimodal Metaphor in Public Service Advertising of CCTV | 第34-39页 |
| 3.1.1 The Distribution of Different Multimodal Metaphors | 第35-37页 |
| 3.1.2 Causes for the Distribution of Different Multimodal Metaphors | 第37-39页 |
| 3.2 Representation Mechanism of Multimodal Metaphors in the Corpus | 第39-59页 |
| 3.2.1 Representation of S-wpoT-wpo | 第40-43页 |
| 3.2.2 Representation of S-wpoT-wo | 第43-47页 |
| 3.2.3 Representation of S-wpsT-wp | 第47-52页 |
| 3.2.4 Representation of S-psT-wpo | 第52-55页 |
| 3.2.5 Representation of S-wpT-w | 第55-57页 |
| 3.2.6 Representation of S-woT-wo | 第57-59页 |
| 3.3 Features of the Representation of the Multimodal Metaphors in the Corpus | 第59-64页 |
| 3.3.1 Features of the Representation of the Source and Target Domains | 第60-61页 |
| 3.3.2 Features of Representation of Similarity | 第61-64页 |
| Chapter 4 Functions and Interplay of Modes in the Representation of MultimodalMetaphor | 第64-77页 |
| 4.1 Functions of Different Modes in Representing Multimodal Metaphors in PublicService Advertising | 第64-73页 |
| 4.1.1 Picture | 第65-68页 |
| 4.1.2 Written Language | 第68-70页 |
| 4.1.3 Oral Language | 第70-71页 |
| 4.1.4 Non-verbal Sound | 第71-73页 |
| 4.2 Interplay among the Modalities in Representations of Multimodal Metaphor | 第73-77页 |
| 4.2.1 Intensive Relation | 第74-75页 |
| 4.2.2 Non-Intensive Relation | 第75-77页 |
| Chapter 5 Conclusion | 第77-81页 |
| 5.1 Major Findings | 第77-78页 |
| 5.2 Implications | 第78-79页 |
| 5.3 Limitations and Recommendations | 第79-81页 |
| Bibliography | 第81-86页 |
| Appendix Titles of Public Service Advertisements in the Corpus | 第86-88页 |
| Papers Published During the Study for M. A. Degree | 第88页 |
