| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-19页 |
| Chapter I Introduction | 第19-23页 |
| 1.1 Research Background | 第19页 |
| 1.2 Significances of the Research | 第19-20页 |
| 1.3 The research content and framework | 第20-21页 |
| 1.4 Research Methodology | 第21-23页 |
| 1.4.1 literature review | 第21页 |
| 1.4.2 Case study | 第21-22页 |
| 1.4.3 Experiences Summarization | 第22页 |
| 1.4.4 Deduction and induction | 第22-23页 |
| Chapter II LITERATURE REVIEW | 第23-37页 |
| 2.1 Basic concepts | 第23-31页 |
| 2.1.1 The definition of business ethics | 第23-24页 |
| 2.1.2 The function of business ethics | 第24-26页 |
| 2.1.3 Concept of Stakeholder | 第26页 |
| 2.1.4 The Stakeholder theory | 第26-28页 |
| 2.1.5 Ethical Relativism | 第28-30页 |
| 2.1.6 CSR-Corporate social responsibility | 第30-31页 |
| 2.2 Research reviews of business ethics construction in globalization | 第31-36页 |
| 2.2.1 What’s Globalization | 第31-32页 |
| 2.2.2 Development and status of foreign enterprises ethics construction | 第32-33页 |
| 2.2.3 Development and status of China enterprises ethics construction | 第33-36页 |
| 2.3 Summary | 第36-37页 |
| Chapter III CASE DESCRIPTION | 第37-48页 |
| 3.1 H.B.Fuller company’s brief introduction | 第37-38页 |
| 3.2 The history of H.B.Fuller | 第38页 |
| 3.3 H.B.Fuller’s current status of business ethics construction and awards | 第38-41页 |
| 3.3.1 Training program for all employees globally | 第38-39页 |
| 3.3.2 Make a difference campaign –CSR practices | 第39-40页 |
| 3.3.3 WME ethics inside certification | 第40-41页 |
| 3.4 H.B.Fuller company’s beliefs and code of business conduct | 第41-45页 |
| 3.4.1 H.B.Fuller company’s beliefs | 第41页 |
| 3.4.2 Code of business conduct | 第41-45页 |
| 3.5 H.B.Fuller ethics continuous improvement and Challenges | 第45-47页 |
| 3.5.1 Ethics sustainability | 第45-46页 |
| 3.5.2 Challenges on ethics management and practices | 第46-47页 |
| 3.6 Summary | 第47-48页 |
| Chapter IV CASE ANALYSIS | 第48-65页 |
| 4.1 Strategic decision on business ethics and core value | 第48-50页 |
| 4.1.1 Strategic decision from CEO and BECC | 第48-49页 |
| 4.1.2 H.B.Fuller core value | 第49-50页 |
| 4.2 KPI management and Stakeholder | 第50-54页 |
| 4.2.1 Anlysis of KPI management on business ethics | 第50-51页 |
| 4.2.2 H.B.Fuller’s business relationship with stakeholders | 第51-54页 |
| 4.3 Ethical relativism and global code of conduct | 第54-58页 |
| 4.3.1 H.B.Fuller’s global code of conduct | 第54-56页 |
| 4.3.2 Ethical relativism and gray area questions handling | 第56-58页 |
| 4.4 Systematic management and specific ethics practices globally | 第58-61页 |
| 4.4.1 The essence of systematic management | 第58-59页 |
| 4.4.2 Adopting Systematic management | 第59页 |
| 4.4.3 Sustainable practices | 第59-60页 |
| 4.4.4 H.B.Fuller’s ethics practices globally | 第60-61页 |
| 4.5 Awards to best ethics practices for H.B.Fuller | 第61-64页 |
| 4.5.1 About Ethispere? institute | 第61-62页 |
| 4.5.2 Scoring and Methodology | 第62-63页 |
| 4.5.3 H.B.Fuller’s awards | 第63页 |
| 4.5.4 H.B.Fuller’s competitiveness improvement and returns | 第63-64页 |
| 4.6 Summary | 第64-65页 |
| Chapter V Suggestions and Implications | 第65-75页 |
| 5.1 Top-down design strategy for ethics construction | 第65-67页 |
| 5.1.1 The essence of Top-down design | 第65页 |
| 5.1.2 Why need Top-down design strategy | 第65-66页 |
| 5.1.3 How to apply Top-down design | 第66-67页 |
| 5.2 Total involvement for Ethics construction | 第67-68页 |
| 5.2.1 The essence of Total involvement | 第67-68页 |
| 5.2.2 Total involvement practices and significances | 第68页 |
| 5.3 Systematic management on Ethics construction | 第68-70页 |
| 5.3.1 The essence of Systematic management | 第68-69页 |
| 5.3.2 Systematic management conducting in ethics practices | 第69-70页 |
| 5.4 Global standard ethics and specific practices | 第70-72页 |
| 5.4.1 Adopting global standard ethics | 第70-71页 |
| 5.4.2 Conducting specific practices | 第71-72页 |
| 5.5 Oversight and reporting mechanisms | 第72-73页 |
| 5.5.1 Role of an ethics officer | 第72页 |
| 5.5.2 Celebrate and rewards | 第72-73页 |
| 5.5.3 Anonymous Report | 第73页 |
| 5.6 Ethical appraisal and a new beginning | 第73-74页 |
| 5.6.1 Company global responsibility report | 第73-74页 |
| 5.6.2 Participating Ethical inside? Campaign | 第74页 |
| 5.6.3 Continuous improvement | 第74页 |
| 5.7 Summary | 第74-75页 |
| Chapter VI CONCLUSION | 第75-77页 |
| 6.1 Findings | 第75-76页 |
| 6.2 Other problems that need further research | 第76-77页 |
| REFERENCE | 第77-78页 |
