| Abstract | 第1-7页 |
| 摘要 | 第7-8页 |
| Contents | 第8-10页 |
| Chapter One Introduction | 第10-14页 |
| ·The Research Subject of this Thesis | 第10-11页 |
| ·Purpose and Significance of the Research | 第11-12页 |
| ·Purpose of the Research | 第11-12页 |
| ·Significance of the Research | 第12页 |
| ·Research Methodology and Data Collection | 第12-13页 |
| ·The Overall Organization of the Study | 第13-14页 |
| Chapter Two Literature Review | 第14-25页 |
| ·Metaphor and Metonymy Research | 第14-16页 |
| ·Metaphor Research | 第14-15页 |
| ·Metonymy Research | 第15-16页 |
| ·Interaction between Metaphor and Metonymy | 第16-20页 |
| ·Metonymy as the Basis of Metaphor | 第16-17页 |
| ·Metonymy-Metaphor Continuum | 第17-18页 |
| ·Models of Interaction between Metaphor and Metonymy | 第18-20页 |
| ·Multimodal Metaphor and Multimodal Metonymy Research | 第20-25页 |
| ·Definition of Modality | 第20页 |
| ·Monomodality and Multimodality | 第20-21页 |
| ·Multimodal Metaphor Research | 第21-23页 |
| ·Origin of Multimodal Metaphor Research | 第21-22页 |
| ·Development of Multimodal Metaphor Research | 第22-23页 |
| ·Multimodal Metonymy Research | 第23页 |
| ·Interaction of Multimodal Metaphor and Metonymy | 第23-25页 |
| Chapter Three Theoretical Framework | 第25-35页 |
| ·Background of Conceptual Blending Theory | 第25-26页 |
| ·Key Terms of Conceptual Blending Theory | 第26-29页 |
| ·Mental Spaces | 第26-27页 |
| ·Mapping | 第27页 |
| ·Projection | 第27-28页 |
| ·Emergent Structure | 第28页 |
| ·Optimality Principles | 第28-29页 |
| ·Processes of Blending | 第29-30页 |
| ·The Integration Network of Conceptual Blending Theory | 第30-33页 |
| ·Explanatory Power of Conceptual Blending Theory | 第33-35页 |
| Chapter Four Blending on the Interplay of Multimodal Metonymy andMetaphor in Print Advertisements within the Framework of CBT | 第35-59页 |
| ·General Introduction to Print Advertisements | 第35-40页 |
| ·Definition of Advertisements | 第35-36页 |
| ·The Introduction to Print Advertisements | 第36-40页 |
| ·Categorization of Print Advertisements | 第36-37页 |
| ·Print Advertisements Design | 第37-38页 |
| ·Main Elements in Print Advertisements | 第38-39页 |
| ·Analysis of the Role of Texts and Images in Print Advertisements | 第39-40页 |
| ·Case Study of Multimodal Metonymy and Metaphor in Print Advertisements within the Framework of CBT | 第40-51页 |
| ·Multimodal Metaphor in Print Adverrtisements | 第41-46页 |
| ·Distinctive Features of Multimodal Metaphor | 第42-44页 |
| ·Case Study of Multimodal Metaphor with CBT in Print Advertisements | 第44-46页 |
| ·Multimodal Metonymy in Print Advertisements | 第46-51页 |
| ·Distinctive Features of Multimodal Metonymy | 第48-49页 |
| ·Case Study of Multimodal Metonymy with CBT in Print Advertisements | 第49-51页 |
| ·Case Study on the Mutual Interaction of Multimodal Metonymy and Metaphor within the Framework of CBT | 第51-59页 |
| ·Case Analysis of Multimodal Metaphor Integration | 第52-53页 |
| ·Case Analysis of Metonymy Mapping in Input Space | 第53-56页 |
| ·Image Metonymy Mapping | 第53-55页 |
| ·Text Metonymy Mapping | 第55-56页 |
| ·Blending of Multimodal Metonymy and Metaphor Based on Mutua1 Interaction | 第56-59页 |
| Chapter Five Conclusion | 第59-61页 |
| ·Major Findings of the Whole Thesis | 第59-60页 |
| ·Limitations of the Research and Suggestions for the Future Study | 第60-61页 |
| Bibliography | 第61-65页 |
| Acknowledgements | 第65页 |
