| Abstract | 第1-9页 |
| 摘要 | 第9-12页 |
| Chapter 1 Introduction | 第12-15页 |
| ·Research Background | 第12-13页 |
| ·Significance of the Study | 第13页 |
| ·Thesis Structure | 第13-15页 |
| Chapter 2 Literature Review | 第15-27页 |
| ·A General Survey of Brand Name | 第15-20页 |
| ·Identification of Brand, Brand Name, Trademark and Trade Name | 第15-16页 |
| ·Features of Brand Name | 第16-17页 |
| ·Functions of Brand Name | 第17-18页 |
| ·Studies on Brand Name Translation in China | 第18-20页 |
| ·Previous Studies on Cultural Default Abroad and at Home | 第20-24页 |
| ·Previous Studies on Cultural Default Abroad | 第20-21页 |
| ·Previous Studies on Cultural Default at Home | 第21-24页 |
| ·A Review of Evolution of Relevance-adaptation Model | 第24-27页 |
| Chapter 3 Theoretical Framework | 第27-35页 |
| ·Relevance Theory | 第27-30页 |
| ·Cognitive Environment and Mutual Manifestoes | 第27-28页 |
| ·Ostensive-inferential Communication | 第28-29页 |
| ·Optimal Relevance | 第29-30页 |
| ·Adaptation Theory | 第30-31页 |
| ·Three Properties of Language | 第30-31页 |
| ·Four Angles of Adaptability | 第31页 |
| ·Relevance-Adaptation Model | 第31-35页 |
| Chapter 4 Research Design | 第35-38页 |
| ·Research Questions | 第35页 |
| ·Research Method | 第35页 |
| ·Data Collection | 第35-36页 |
| ·Data Analysis | 第36-38页 |
| Chapter 5 Cultural Default in Brand Name Translation | 第38-42页 |
| ·Definition of Cultural Default | 第38-39页 |
| ·Relevance-adaptation Theoretic Accounts on Causes of Cultural Default | 第39-42页 |
| Chapter 6 Application of Relevance-adaptation Model to Analyze Cultural Default in Brand Name Translation Process | 第42-70页 |
| ·Brand Name Translation as a Relevance-seeking Process | 第42-51页 |
| ·Fulfillment of Two Intentions through the Ostensive Stimuli | 第42-44页 |
| ·Seeking and Establishing Contextual Assumptions in Brand Name Translation | 第44-48页 |
| ·The Optimal Relevance: A Target for Translator’s Cognition | 第48-51页 |
| ·Brand Name Translation as a Process of Choice-making Based on Optimal Relevance | 第51-70页 |
| ·Contextual Correlates of Adjustability in Brand Name Translation | 第51-60页 |
| ·Linguistic Correlates of Adaptability in Brand Name Translation | 第60-64页 |
| ·Dynamics of Adaptability in the translation Process | 第64-66页 |
| ·The Relevance-adaptation Model: a Strategy-choosing Process | 第66-70页 |
| Chapter 7 Conclusion | 第70-73页 |
| ·Major Findings | 第70-71页 |
| ·Limitations and Suggestions for Further Study | 第71-73页 |
| References | 第73-78页 |
| Acknowledgements | 第78页 |
