| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-14页 |
| LIST OF ABBREVIATIONS | 第14-19页 |
| Chapter 1 Introduction | 第19-26页 |
| 1.1 Research Background | 第19-20页 |
| 1.2 Research Significance and Subject | 第20-22页 |
| 1.2.1 Research Significance | 第20-21页 |
| 1.2.2 Research Subject | 第21-22页 |
| 1.3 Research Content | 第22-24页 |
| 1.4 Research Methods | 第24-25页 |
| 1.4.1 Field Investigation | 第24页 |
| 1.4.2 Literature Review | 第24-25页 |
| 1.4.3 Case Study | 第25页 |
| 1.5 Research Structure | 第25-26页 |
| Chapter 2 Literature Review and Theoretical Basis | 第26-40页 |
| 2.1 Literature review of industrial market segmentationmethods | 第26-33页 |
| 2.2 Target market selection | 第33-35页 |
| 2.3 Competitive advantage positioning | 第35-37页 |
| 2.4 Marketing-mix strategy | 第37-40页 |
| Chapter 3 Case Description | 第40-49页 |
| 3.1 Brief introduction of F company | 第40-41页 |
| 3.2 Product structure and marketing network of the F Company | 第41-43页 |
| 3.3 Development status of F Company | 第43-44页 |
| 3.4 The present marketing strategies and marketing goal of F Company | 第44-49页 |
| 3.4.1 The present marketing strategies of F Company | 第45-47页 |
| 3.4.2 The present marketing objectives of F Company | 第47-49页 |
| Chapter 4 Case Analysis | 第49-84页 |
| 4.1 The background and character of Non-metallic Mineral Industry | 第49-51页 |
| 4.2 Environment analysis of F Company | 第51-65页 |
| 4.2.1 Macro environment analysis of F Company | 第51-56页 |
| 4.2.2 Micro environment analysis of F Company | 第56-60页 |
| 4.2.3 SWOT analysis of developing Quartz Powder series products | 第60-65页 |
| 4.3 Analysis for F Company's marketing problems | 第65-68页 |
| 4.3.1 The market segmentation is unclear and market share decreased | 第65-66页 |
| 4.3.2 Product mix is not reasonable and the pace of developing new productis to slow | 第66页 |
| 4.3.3 Pricing method is single and not flexible | 第66-67页 |
| 4.3.4 Distribution channel is single and lack of effective management | 第67页 |
| 4.3.5 Promotional force is weak and not effective | 第67-68页 |
| 4.4 Market segmentation and target market strategies of F Company | 第68-84页 |
| 4.4.1 Market segmentation of Quartz Powder according to the final users | 第69-70页 |
| 4.4.2 Market segmentation of Quartz Powder in the range ofapplication | 第70-74页 |
| 4.4.3 F Company's selection of target market | 第74-77页 |
| 4.4.4 Choose target market | 第77-79页 |
| 4.4.5 Market positioning of F Company | 第79-84页 |
| Chapter 5 Solutions and Safeguard Measures | 第84-96页 |
| 5.1 Marketing strategies based on 4P marketing theory | 第84-89页 |
| 5.1.1 Product strategies on artificial stone materials | 第85-86页 |
| 5.1.2 Product strategies on quartz powder for abrasives industry | 第86-87页 |
| 5.1.3 Product strategies on quartz powder for chemical industry | 第87-88页 |
| 5.1.4 Conclusion | 第88-89页 |
| 5.2 Safeguard measures | 第89-96页 |
| 5.2.1 Set up customer-oriented concept of marketing strategy | 第90-91页 |
| 5.2.2 Adjust marketing organization | 第91-92页 |
| 5.2.3 Safeguard measures of human resources | 第92-94页 |
| 5.2.4 Set up performance appraisal system for marketing organization | 第94-96页 |
| Chapter 6 Conclusion | 第96-98页 |
| REFERENCE | 第98-100页 |
