| Acknowledgements | 第6-7页 |
| Abstract | 第7-8页 |
| 摘要 | 第9-14页 |
| Chapter One Introduction | 第14-20页 |
| 1.1 Background of the Study | 第14-15页 |
| 1.2 The motivation and significance of the study | 第15-17页 |
| 1.3 Data collection and research methodology | 第17-18页 |
| 1.4 Organization of the thesis | 第18-20页 |
| Chapter Two Literature Review | 第20-39页 |
| 2.1 Basic Concepts of Cosmetic Advertisements | 第20-27页 |
| 2.1.1 Definition of Cosmetic Advertising | 第20-22页 |
| 2.1.2 Classification of Cosmetic Advertising | 第22-23页 |
| 2.1.3 Elements of cosmetic advertising language | 第23-26页 |
| 2.1.4 Functions of cosmetic advertising language | 第26-27页 |
| 2.2 Previous Studies on Cosmetic Advertisements | 第27-33页 |
| 2.2.1 Studies on Advertising Abroad | 第27-31页 |
| 2.2.2 Studies on Advertising at Home | 第31-33页 |
| 2.3 Previous Studies on Vague Language | 第33-36页 |
| 2.4 Previous Studies on AIDA Formula | 第36-37页 |
| 2.5 Limitations of Previous Studies | 第37-39页 |
| Chapter Three The Theoretical Framework | 第39-45页 |
| 3.1 Concept of AIDA Formula | 第39-41页 |
| 3.2 Functions and Features of AIDA Formula | 第41-45页 |
| Chapter Four Sociolinguistic Features of Vague Language Reflected in Cosmetic | 第45-56页 |
| 4.1 Regional Features | 第45-47页 |
| 4.2 Gender Features | 第47-50页 |
| 4.3 Social Features | 第50-56页 |
| Chapter Five The Realization of Vague Language in Cosmetic Advertisementswithin the Framework of AIDA Formula | 第56-76页 |
| 5.1 Overview | 第56-58页 |
| 5.2 Vagueness in cosmetic advertisements | 第58-73页 |
| 5.2.1 Vagueness on Phonetic Level | 第58-62页 |
| 5.2.2 Vagueness on Lexical Level | 第62-68页 |
| 5.2.3 Vagueness on Syntactic Level | 第68-73页 |
| 5.3 Functions of Vague Language in Cosmetic Advertising | 第73-76页 |
| Chapter Six Conclusion | 第76-80页 |
| 6.1 Major Findings | 第76-77页 |
| 6.2 Limitations and Suggestions for Further Researches | 第77-80页 |
| References | 第80-86页 |
| Appendix Ⅰ | 第86-90页 |
