| Acknowledgements | 第1-4页 |
| Abstract | 第4-5页 |
| 摘要 | 第5-10页 |
| 1. Introduction | 第10-11页 |
| ·Methodology | 第10页 |
| ·The organization of this thesis | 第10-11页 |
| ·Significance of the present study | 第11页 |
| 2. Literature review | 第11-15页 |
| ·Studies on interpersonal meaning | 第11-12页 |
| ·Studies on advertising | 第12-13页 |
| ·The conceptualization of advertising | 第12-13页 |
| ·The study of advertising as a genre | 第13页 |
| ·Studies on the realization of interpersonal meaning in advertising texts | 第13-14页 |
| ·Summary | 第14-15页 |
| 3. Theoretical framework | 第15-23页 |
| ·Halliday's metafunction | 第15页 |
| ·The realization of interpersonal meaning | 第15-23页 |
| ·Speech roles and speech functions | 第16-17页 |
| ·Mood | 第17-20页 |
| ·Modality | 第20-23页 |
| ·Evaluation | 第23页 |
| 4. Discourse pattern analysis | 第23-27页 |
| ·Discourse pattern of cosmetic advertising texts | 第24页 |
| ·Illustration of discourse pattern of cosmetic advertising texts | 第24-25页 |
| ·Division of cosmetic advertising texts | 第25-27页 |
| 5. Results | 第27-44页 |
| ·Mood | 第27-36页 |
| ·Mood in Chinese cosmetic advertising texts | 第27-32页 |
| ·Distribution and frequency of three mood structures | 第28页 |
| ·Information-giving | 第28-31页 |
| ·Action-demanding | 第31-32页 |
| ·Mood in English cosmetic advertising texts | 第32-36页 |
| ·Distribution and frequency of three mood structures | 第32-33页 |
| ·Information-giving | 第33-35页 |
| ·Action-demanding | 第35-36页 |
| ·Modality | 第36-41页 |
| ·Modality in Chinese cosmetic advertising texts | 第37-40页 |
| ·Modalization analysis | 第37-38页 |
| ·Modulation analysis | 第38-40页 |
| ·Modality in English cosmetic advertising texts | 第40-41页 |
| ·Modalization analysis | 第40页 |
| ·Modulation analysis | 第40-41页 |
| ·Evaluation | 第41-44页 |
| ·Evaluation in Chinese cosmetic advertising texts | 第41-43页 |
| ·Evaluation in English cosmetic advertising texts | 第43-44页 |
| 6. A comparison between Chinese and English in the realization of interpersonal meaning | 第44-47页 |
| ·Similarities between Chinese and English cosmetic advertising texts | 第44-46页 |
| ·Differences between Chinese and English cosmetic advertising texts | 第46-47页 |
| ·Summary | 第47页 |
| 7. Conclusion | 第47-49页 |
| Works Cited | 第49-51页 |
| Appendices | 第51-67页 |
| Appendix 1: Chinese cosmetic advertising sample texts | 第51-58页 |
| Appendix 2: English cosmetic advertising sample texts | 第58-65页 |
| Appendix 3: Published works | 第65-67页 |
