| Chapter 1 Introduction | 第1-13页 |
| ·Introduction to commercial advertising | 第9-10页 |
| ·Significance of the present study | 第10-11页 |
| ·The general framework of the thesis | 第11-13页 |
| Chapter 2 A Historical Review of Discourse Analysis on Advertising | 第13-19页 |
| ·The linguistic feature approach | 第13-14页 |
| ·The semiotic approach | 第14-16页 |
| ·The pragmatic approach | 第16-19页 |
| Chapter 3 Conceptual Integration Networks | 第19-29页 |
| ·Theoretical background of conceptual integration theory | 第19-20页 |
| ·A description of some key terms | 第20-21页 |
| ·Mental space | 第20页 |
| ·Mapping | 第20-21页 |
| ·Projection | 第21页 |
| ·The network model of conceptual integration theory | 第21-24页 |
| ·Types of conceptual integration network | 第24-26页 |
| ·Simplex network | 第24-25页 |
| ·Mirror network | 第25页 |
| ·Single-scope network | 第25-26页 |
| ·Double-scope network | 第26页 |
| ·An illustrated example (The Bypass) | 第26-29页 |
| Chapter 4 A Cognitive Interpretation of Commercial Advertisements | 第29-50页 |
| ·Motivations for applying conceptual integration theory to analysis of advertising discourse | 第29-30页 |
| ·A Case Study | 第30-48页 |
| ·Semantic composition | 第31-36页 |
| ·Syntactic structure | 第36-39页 |
| ·Counterfactual | 第39-42页 |
| ·Conceptual integration at discourse level | 第42-45页 |
| ·Picture in the integration | 第45-48页 |
| ·Discussions on the analyses | 第48-50页 |
| Chapter 5 Conclusions | 第50-53页 |
| ·Summary | 第50-51页 |
| ·Suggestions for future research | 第51-53页 |
| Bibliography | 第53-56页 |
| Appendices | 第56-58页 |
