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Supply Chain Risk Management for Customer Satisfaction and Profitability among Local and International Retailers in China

摘要第5-6页
ABSTRACT第6页
OUTLINE第8-11页
LIST OF TABLES第11-12页
CHAPTER ONE:INTRODUCTION第12-15页
    1.1 Background of the study第12页
    1.2 Objectives of the study第12-13页
    1.3 Significance of the study第13页
    1.4 Scope of the study第13页
    1.5 Problem statement第13-14页
    1.6 Innovative points第14-15页
CHAPTER TWO:LITERATURE REVIEW第15-32页
    2.1 Definition of supply chain risk management第15-16页
    2.2 The need for supply chain risk management第16页
    2.3 The Different categories of supply chain risk第16-19页
    2.4 External,internal risks and mitigation strategies第19-21页
        2.4.1 External risks第19页
        2.4.2 Internal risks第19页
        2.4.3 Risk mitigation strategies in supply chains第19-20页
        2.4.4 External risk mitigation strategies第20页
        2.4.5 Internal risk mitigation strategies第20-21页
    2.5 Increase in customer satisfaction and profitability from reduction in process risks第21-23页
    2.6 The push/pull model第23-25页
    2.7 The steps in supply chain risk management第25-32页
        2.7.1 Assessing the risk sources for the supply chain第26-28页
        2.7.2 Defining the supply chain risk concept and adverse risk consequences第28-30页
        2.7.3 Identifying the risk drivers for the supply chain strategy第30-31页
        2.7.4 Mitigating risks for the supply chain第31-32页
CHAPTER THREE:CASE STUDY AND METHODOLOGY第32-38页
    3.1 Background of the 3 cases:Walmart,Metro and Hongkelong第32-34页
        3.1.1 The current situation:The push/pull model第33-34页
    3.2 Sampling and samples used第34页
    3.3 Data collection procedure and collection instruments第34-37页
        3.3.1 Observation第35页
        3.3.2 Interviewing第35-37页
    3.4 Qualitative data analysis第37-38页
CHAPTERFOUR:ANALYSIS OF FINDINGS第38-47页
    4.1 Comparison and analysis of risk sources第38-40页
    4.2 Comparison and analysis of risk types第40-41页
    4.3 Comparison and analysis of risk mitigation第41-43页
    4.4 General Comparison of risk management for the 3 cases第43-45页
    4.5 Examining the effect Risk mitigation strategies on customer satisfaction第45-46页
    4.6 Examining the effect of Risk mitigation strategies on profitability第46-47页
CHAPTER FIVE:CONCLUSION AND RECOMMENDATION第47-52页
    5.1 Conclusion第47-48页
        5.1.1 General conclusion第47页
        5.1.2 The best risk management techniques,customer satisfaction and profitability第47-48页
        5.1.3 The challenges still being experienced第48页
    5.2 Recommendation第48-52页
        5.2.1 Improving customer satisfaction and profitability第48-51页
        5.2.2 Areas for future research第51-52页
ACKNOWLEDGEMENT第52-53页
REFERENCES第53-57页

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