| 摘要 | 第1-5页 |
| ABSTRACT | 第5-10页 |
| GENERAL INTRODUCTION | 第10-13页 |
| CHAPTER 1 MATERIALS AND METHODS | 第13-15页 |
| ·General objective | 第13页 |
| ·Study area | 第13-15页 |
| CHAPTER 2 ENTERPRISE，ENVIRONMENT，GENERAL CONTEXT | 第15-26页 |
| ·INTRODUCTION | 第15页 |
| ·THE COMPANY，A COMPLEX ENTITY | 第15-22页 |
| ·Definition of the enterprise | 第16页 |
| ·Determination of its features | 第16-17页 |
| ·The evolution of the role of the enterprise | 第17-19页 |
| ·Functions，goals and actions | 第19-22页 |
| (1) Function and Objectives | 第19-22页 |
| A) THE ECONOMIC FUNCTION | 第19-20页 |
| B) THE FINANCIAL FUNCTION | 第20-21页 |
| C) THE HUMAN FUNCTION | 第21页 |
| D) THE LEGAL FUNCTION | 第21-22页 |
| (2) Typologies of operations in the enterprise | 第22页 |
| ·COMPETITIVE ENVIRONMENT | 第22-26页 |
| ·The reality of competition | 第22-23页 |
| ·Forces that affect the competitive environment | 第23-24页 |
| ·Conclusion of chapter2 | 第24-26页 |
| CHAPTER 3 THE COMPETITION CHAMELEON CONCEPT | 第26-39页 |
| ·INTRODUCTION | 第26页 |
| ·THE PRESSURES OF COMPETITION | 第26-29页 |
| ·The situation of the Company | 第26-27页 |
| ·Forms of competition | 第27-28页 |
| ·Market structures | 第28-29页 |
| ·THE GLOBALIZED ECONOMY | 第29-34页 |
| ·Trend toward globalization | 第29-31页 |
| ·The contestable market | 第31-32页 |
| ·Profit and Challenges of Globalization | 第32-34页 |
| ·COMPETITIVENESS，GLOBALCONCEPT | 第34-39页 |
| ·Definition and evolution | 第34-35页 |
| ·Forms and sources of competitiveness and their characteristics | 第35-37页 |
| ·Competitiveness and current trends | 第37页 |
| ·Conclusion of chapter3 | 第37-39页 |
| CHAPTER 4 STRATEGIC ACTION AND RESEARCH OF COMPETITIVENESS | 第39-70页 |
| ·INTRODUCTION | 第39-40页 |
| ·The enterprise's strategy | 第39-40页 |
| ·THE CONCEPT OF STRATEGY | 第40-50页 |
| ·Definition of the strategy | 第40-41页 |
| ·Data of strategy | 第41-43页 |
| ·Typology of strategies | 第43-46页 |
| ·Basic strategic categories to compete | 第46-50页 |
| ·THE APPROACH AND STRATEGIC ACTION | 第50-59页 |
| ·Strategic approach | 第50-56页 |
| ·Strategic analysis and evaluation | 第56-57页 |
| ·The Strategic Action | 第57-59页 |
| ·INTERNATIONAL STRATEGY AND THE SEARCH FOR COMPETITIVENESS | 第59-70页 |
| ·The strategy and internationalization | 第59-60页 |
| ·The concept of international strategy | 第60-63页 |
| ·Strategic action and construction of a global presence | 第63-65页 |
| ·The search for competitiveness | 第65-68页 |
| ·Conclusion of chapter4 | 第68-70页 |
| CHAPTER 5 THE CONCEPTION OF THE ENTERPRISE IN THE ERA OF GLOBALIZATION INGUINEA | 第70-77页 |
| ·GUINEA:A GLOBAL PRESENCE AT WHICH COST? | 第70-73页 |
| ·GLOBALIZATION AND THE DYNAMICS OF GUINEAN ENTERPRISES | 第73-77页 |
| GENERAL CONCLUSION | 第77-78页 |
| REFERENCES | 第78-80页 |
| ACKNOWLEDGEMENT | 第80-81页 |
