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使用商业计划工具下投资项目实施的策略发展--以业务规划为管理决策的案例研究

Abstract第3页
1 Introduction第5-8页
    1.1 Statement of the problem第6页
    1.2 Aim and Objectives of the Research第6-7页
    1.3 Technological Route of Research第7-8页
2 Relevant theory and literature review第8-19页
    2.1 Typology of Business Plans第8-12页
    2.2 Approaches of the development of a business plan第12-15页
    2.3 CVP analysis第15-19页
        2.3.1 General description of the method第16-18页
        2.3.2 Advantages and disadvantages of the method used第18-19页
3 Research Methodology第19-24页
    3.1 Research Design and Data Collection第19-20页
    3.2 Method Used in the Research第20-24页
        3.2.1 CVP-method(cost-volume-profit)第20-21页
        3.2.2 Method of expert estimations and simulation method第21-24页
4. Case description and analysis第24-40页
    4.1 General information about Gazprom Invest Vostok LLC第24-25页
        4.1.1 Characteristics of Gazprom Invest Vostok LLC第24-25页
        4.1.2 Development of investment projects Gazprom Invest LLC第25页
    4.2 Analysis of the current state of Gazprom Invest Vostok LLC第25-29页
    4.3. Analysis of Gazprom Invest LLC planning process organization第29-34页
    4.4 Assessment of break-even point and margin financial strength Gazprom Invest Vostok LLC第34-37页
    4.5 Risk Assessment of Activity of Gazprom Invest Vostok LLC第37-40页
5 Project overview第40-49页
    5.1 Development of the Project for Gazprom Invest Vostok LLC第40-43页
        5.1.1 General Description of the Project第40-42页
        5.1.2 Development of Production Plan第42-43页
    5.2 Evaluation of the Project第43-45页
    5.3 Comprehensive Risk Assessment of Business Planning第45-49页
6 Conclusion and discussion第49-51页
参考文献第51-54页
攻读硕士学位期间发表学术论文情况第54-55页
Appendix第55-58页
致谢第58-59页

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