| 摘要 | 第1-7页 |
| Abstract | 第7-11页 |
| 1 Introduction | 第11-15页 |
| ·Research Background | 第11-12页 |
| ·Working Definition of Cigarette Package Warning | 第12-13页 |
| ·Research Questions | 第13页 |
| ·Significance of the Study | 第13-15页 |
| 2 Literature Review | 第15-19页 |
| ·Previous Studies on Warning | 第15-16页 |
| ·Studies on Warning | 第15页 |
| ·Studies on Cigarette Package Warnings | 第15-16页 |
| ·Overview of Multimodal Discourse Analysis | 第16-18页 |
| ·From Monomodal Discourse Analysis to Multimodal Discourse Analysis | 第16-17页 |
| ·Definition of Multimodality | 第17-18页 |
| ·Review on Semiotic Meanings of Colour | 第18-19页 |
| 3 Theoretical Framework | 第19-23页 |
| ·Systemic Functional Linguistics | 第19-20页 |
| ·Visual Grammar | 第20-21页 |
| ·Intersemiotic Relations | 第21-23页 |
| 4 Methodology | 第23-26页 |
| ·Data Collection and Categorization | 第23-25页 |
| ·Research Method | 第25-26页 |
| 5 Generic Structure of Cigarette Package Warnings | 第26-32页 |
| ·Generic Structure of Cigarette Package Warnings | 第26-28页 |
| ·Warning Elements in Generic Structure | 第28-32页 |
| 6 The Meaning Construction of Multimodal Cigarette Package Warnings | 第32-44页 |
| ·In-depth Analysis of the LEAD in Meaning Construction | 第32-37页 |
| ·Ideational Meanings of the Lead in Graphic Warnings | 第32-33页 |
| ·Interpersonal Meanings of the Lead in Graphic Warnings | 第33-36页 |
| ·Textual Meanings of the Lead in Graphic Warnings | 第36页 |
| ·Summary of the Meaning Construction of the Lead | 第36-37页 |
| ·In-depth Analysis of the ANNOUNCEMENT in Meaning Construction | 第37-41页 |
| ·Ideational Meanings of the Announcement in Graphic Warnings | 第37-38页 |
| ·Ideational Meanings of the Announcement in Text-only Warnings | 第38页 |
| ·Interpersonal Meanings of the Announcement in Graphic Warnings | 第38-39页 |
| ·Interpersonal Meanings of the Announcement in Text-only Warnings | 第39页 |
| ·Textual Meanings of the Announcement in Text-only Warnings | 第39-40页 |
| ·Summary of the Meaning Construction of the Announcement | 第40-41页 |
| ·Intersemiotic Complementarity of the Lead and the Announcement in Graphic Warnings | 第41-43页 |
| ·Analysis of the Emblem and Call-and-help Information | 第43-44页 |
| 7 Perception of the Efficiency of Cigarette Package Warnings | 第44-48页 |
| ·Perception of Ideational Meanings in Cigarette Package Warnings | 第44-45页 |
| ·Perception of Interpersonal Meanings in Cigarette Package Warnings | 第45页 |
| ·Perception of Textual Meanings in Cigarette Package Warnings | 第45-48页 |
| 8 Conclusion | 第48-50页 |
| ·Major Findings | 第48-49页 |
| ·Limitations | 第49-50页 |
| Acknowledgements | 第50-51页 |
| References | 第51-54页 |
| Appendix | 第54-57页 |
