| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| 1 Introduction | 第11-14页 |
| ·Background Information | 第11页 |
| ·Significance of the Present Study | 第11-12页 |
| ·Objectives of the Present Study | 第12-13页 |
| ·Layout of the Thesis | 第13-14页 |
| 2 Literature Review | 第14-20页 |
| ·Overview of Multimodal Discourse Analysis | 第14-16页 |
| ·Theoretical basis of Multimodal Discourse Analysis | 第14页 |
| ·The Nature and identification of multimodal discourse | 第14-15页 |
| ·Theoretical framework of multimodal discourse analysis | 第15-16页 |
| ·Previous Study of Multimodal Discourse Analysis | 第16-18页 |
| ·Foreign studies on multimodal discourse analysis | 第16-17页 |
| ·Domestic studies on Multimodal Discourse Analysis | 第17-18页 |
| ·Previous Studies of Movie Posters | 第18-20页 |
| ·Linguistic studies of Chinese and American movie posters | 第18页 |
| ·Esthetic studies of Chinese and American movie posters | 第18页 |
| ·Cultural studies of Chinese and American movie posters | 第18-19页 |
| ·Historical studies of Chinese and American movie posters | 第19-20页 |
| 3 Research Design | 第20-24页 |
| ·Theoretical Perspectives of Multimodal Discourse Analysis | 第20-22页 |
| ·Appraisal theory | 第20-21页 |
| ·Visual grammar | 第21-22页 |
| ·Methodology | 第22-24页 |
| ·Principles of selecting data | 第22页 |
| ·Selection of samples | 第22-23页 |
| ·Research methods | 第23-24页 |
| 4 Multimodal Discourse Analysis of Chinese and American Love Story Movie Posters | 第24-42页 |
| ·Expression Plane | 第24-29页 |
| ·Language | 第24-25页 |
| ·Visual image | 第25-29页 |
| ·Content plane | 第29-42页 |
| ·Lexical-grammar—appraisal theory | 第29-32页 |
| ·Visual grammar | 第32-42页 |
| 5 Rationale of Differences between Chinese and American Love Story Movie Posters | 第42-45页 |
| ·Different Situations of Movie Industries and Different Institutional Mechanisms | 第42页 |
| ·Different Culture and Values | 第42-44页 |
| ·Different views on love and marriage | 第42-43页 |
| ·Different aesthetic attitudes | 第43页 |
| ·Collectivism and individualism | 第43-44页 |
| ·Different Target Audiences | 第44-45页 |
| 6 Conclusion | 第45-47页 |
| ·Summary of Major Findings | 第45-46页 |
| ·Implications of the Present Study | 第46-47页 |
| Bibliography | 第47-49页 |
| Appendix A American Love Story Movie Posters | 第49-52页 |
| Appendix B Chinese Love Story Movie Posters | 第52-55页 |
| Academic Achievements | 第55-56页 |
| Acknowledgements | 第56页 |
