| Chapter 1 Introduction | 第1-20页 |
| ·Background and Purpose of the Study | 第15-17页 |
| ·Significance of the Study | 第17-18页 |
| ·Organization of the Study | 第18-20页 |
| Chapter 2 Literature Review | 第20-34页 |
| ·Culture and Related Theories | 第20-25页 |
| ·Definition of National Culture | 第20-22页 |
| ·Hofstede's Cultural Dimensions | 第22-23页 |
| ·Edward. T. Hall's Definition of Context | 第23-24页 |
| ·Fons Trompenaars' View of Culture | 第24-25页 |
| ·Ethical Decision Making | 第25-32页 |
| ·Business Ethics and Relevant Theories | 第25-29页 |
| ·What is Ethics? | 第25-26页 |
| ·Ethical Behaviors: Individual and Organizational Level | 第26-27页 |
| ·Universals and Particulars in Ethics | 第27页 |
| ·Ethical Relativism | 第27-28页 |
| ·Kohlberg's Cognitive Moral Development (CMD) | 第28-29页 |
| ·Definition of Ethical Decision Making | 第29-32页 |
| ·Previous Study of Culture's Role in Ethical Decision Making | 第32-34页 |
| Chapter 3 Hypothesis Development and Methodology | 第34-46页 |
| ·Operational Constructs | 第34-35页 |
| ·Hypothesis Development | 第35-42页 |
| ·Individualism and Collectivism | 第35-38页 |
| ·Power Distance | 第38-40页 |
| ·High-context and Low-context Cultures | 第40-42页 |
| ·Methodology | 第42-46页 |
| ·A Modified Defining Issues Test (DIT) | 第42-44页 |
| ·Participants | 第44页 |
| ·Procedure | 第44-46页 |
| ·Interview | 第46页 |
| Chapter 4 Data Analysis and Findings | 第46-66页 |
| ·Descriptive Data of Participants | 第46-50页 |
| ·Findings | 第50-66页 |
| ·Hypothesis 1 Related Data Findings | 第50-55页 |
| ·Hypothesis 2 Related Data Findings | 第55-59页 |
| ·Hypothesis 3 Related Data Findings | 第59-63页 |
| ·Further Explorations | 第63-66页 |
| Chapter 5 Conclusion and Recommendations | 第66-71页 |
| ·Conclusion | 第66-67页 |
| ·Limitations | 第67-68页 |
| ·Recommendations | 第68-70页 |
| ·Making Ethically Justified Decisions | 第68-69页 |
| ·Striving to Construct the Ethical Climate within PR Industry | 第69-70页 |
| ·Further Implications | 第70-71页 |
| Bibliography | 第71-76页 |
| Appendix 1 | 第76-79页 |
| Appendix 2 | 第79-80页 |
