| ACKNOWLEDGEMENTS | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-17页 |
| Chapter I INTRODUCTION | 第17-22页 |
| 1.1 Research Background | 第17-18页 |
| 1.2 Objectives of The Research | 第18页 |
| 1.3 Approach of The Research | 第18-19页 |
| 1.4 Research Contents | 第19-22页 |
| Chapter II Literature Review And Theories | 第22-29页 |
| 2.1 Review of domestic and Foreign Research | 第22-25页 |
| 2.1.1 Review Of Domestic Research | 第22-24页 |
| 2.1.2 Review Of Foreign Research | 第24-25页 |
| 2.2 Main Theory Application | 第25-29页 |
| 2.2.1 STP Theory | 第25-26页 |
| 2.2.2 BCG Matrix | 第26-27页 |
| 2.2.3 Marketing Theory Of 4Ps | 第27-29页 |
| Chapter III Case Description | 第29-40页 |
| 3.1 Bamboo Flooring Industry Environment Description | 第29-32页 |
| 3.1.1 China’s Bamboo Resource | 第29页 |
| 3.1.2 Bamboo Flooring Products Structure | 第29-30页 |
| 3.1.3 Three way of Bamboo flooring factory production | 第30-31页 |
| 3.1.4 Bamboo flooring in China experienced four stages | 第31-32页 |
| 3.2 Domestic Market Opportunity | 第32-37页 |
| 3.2.1 The Difficulties Faced By China’s Bamboo Industry Export | 第32-35页 |
| 3.2.2 The Opportunities Faced By Domestic Market | 第35-36页 |
| 3.2.3 Domestic Is An Inevitable Choice | 第36-37页 |
| 3.3 G Company Brief Introduction, Current Situation And Reasons of Transformation | 第37-40页 |
| 3.3.1 The Development History of G Company | 第37页 |
| 3.3.2 Current Situation Of International Market And Reasons Of Transformation | 第37-40页 |
| Chapter IV Case Analysis | 第40-49页 |
| 4.1 An Analysis on Domesti Main Competitors | 第40-43页 |
| 4.2.G Company STP comparative Analysis with competitors | 第43-44页 |
| 4.3 G Company BCG Comparative Analysis with competitors | 第44页 |
| 4.4 G Company 4p comparative Analysis with competitors | 第44-46页 |
| 4.5 SWOT Analysis of G Company | 第46-49页 |
| Chapter V SUGGESTIONS AND SOLUTIONS | 第49-67页 |
| 5.1 Implementation of STP marketing strategy | 第49-54页 |
| 5.1.1 Market Segmentation | 第50-52页 |
| 5.1.2 Market Targeting | 第52-53页 |
| 5.1.3 Market Positioning | 第53-54页 |
| 5.2 Bamboo Flooring Line | 第54-55页 |
| 5.3 Implementation 4p Marketing | 第55-64页 |
| 5.3.1 Product | 第55-58页 |
| 5.3.2 Price | 第58-59页 |
| 5.3.3 Place | 第59-62页 |
| 5.3.4 Promotion | 第62-64页 |
| 5.4 Related Guarantee Measures | 第64-67页 |
| 5.4.1 IT Support | 第64-65页 |
| 5.4.2 Human Resources Mangement | 第65-66页 |
| 5.4.3 The Research And Development Of New Products | 第66-67页 |
| Chapter VI Conclusion | 第67-69页 |
| REFERENCE | 第69-71页 |
