| Abstract | 第1-4页 |
| 摘要 | 第4-5页 |
| Synopsis(English) | 第5-7页 |
| Synopsis(Chinese) | 第7-13页 |
| Chapter 1 Introduction | 第13-15页 |
| Chapter 2 Literature review | 第15-24页 |
| ·Arbitrariness and iconicity | 第15-16页 |
| ·Interdisciplinary researches on iconicity | 第16-22页 |
| ·Comments on earlier studies | 第22-24页 |
| Chapter 3 Categories of iconicity in advertising language | 第24-29页 |
| ·Peirce’s icon-index-symbol trichotomy | 第24页 |
| ·Categories of iconicity in advertising language | 第24-29页 |
| Chapter 4 Imagic iconicity in advertising language | 第29-44页 |
| ·Phonological iconicity in advertising language | 第29-34页 |
| ·The scope defined | 第29-30页 |
| ·Direct phonological iconicity | 第30-32页 |
| ·Indirect phonological iconicity | 第32-34页 |
| ·Graphological iconicity in advertising language | 第34-44页 |
| ·The scope defined | 第34-35页 |
| ·Alphabetic letters as icons | 第35-37页 |
| ·Chinese characters as icons | 第37-39页 |
| ·Typography | 第39-44页 |
| Chapter 5 Diagrammatic iconicity in advertising | 第44-59页 |
| ·Sequencing iconicity in advertising language | 第44-50页 |
| ·The temporal principle of sequence iconicity | 第44-47页 |
| ·The spatial principle of sequence iconicity | 第47-50页 |
| ·Quantity iconicity in advertising language | 第50-54页 |
| ·The scope defined | 第50-52页 |
| ·Quantity iconicity in advertising language | 第52-54页 |
| ·Symmetrical iconicity in advertising language | 第54-59页 |
| ·The scope defined | 第54-56页 |
| ·Symmetrical iconicity in chiasmus, antithesis and anadiplosis | 第56-57页 |
| ·Asymmetrical iconicity in advertising language | 第57-59页 |
| Chapter 6 Conclusion | 第59-61页 |
| Bibliography | 第61-65页 |
| Acknowledgement | 第65页 |
