Declaration | 第1-5页 |
Abstract | 第5-7页 |
Acknowledgements | 第7-8页 |
List of Tables and Figures | 第8-14页 |
CHAPTER Ⅰ Introduction | 第14-21页 |
·General statements | 第14-15页 |
·Rationale for the research | 第15-18页 |
·The motivations of the present research | 第15-16页 |
·The reason of adopting systemic functional approach | 第16-17页 |
·The Significance of the present research | 第17-18页 |
·Data and approaches to data analysis | 第18-19页 |
·Data collection | 第18页 |
·Approaches to data analysis | 第18-19页 |
·Research questions | 第19页 |
·The organization of the thesis | 第19-21页 |
CHAPTER Ⅱ Literature Review | 第21-28页 |
·Overview | 第21页 |
·Interpersonal meaning | 第21-22页 |
·Different approaches to interpersonal meaning | 第22-24页 |
·The application of systemic functional grammar to interpersonal meaning studies | 第24-27页 |
·Summary | 第27-28页 |
CHAPTER Ⅲ Theoretical Framework | 第28-34页 |
·Overview | 第28页 |
·Halliday's conceptual framework | 第28-30页 |
·A critical view on Halliday's framework | 第30-32页 |
·Analysis framework of the research | 第32-33页 |
·Summary | 第33-34页 |
CHAPTER Ⅳ Tenor of the Recruitment Advertising Texts | 第34-41页 |
·Overview | 第34页 |
·Context of situation | 第34-36页 |
·Tenor-the variable of interpersonal meaning | 第36-39页 |
·Tenor in recruitment advertising texts | 第39页 |
·Summary | 第39-41页 |
CHAPTER Ⅴ Mood Analysis of Recruitment Advertising Texts | 第41-58页 |
·Overview | 第41页 |
·Theoretical background from functional grammar | 第41-47页 |
·Speech roles | 第41-42页 |
·Speech functions | 第42-43页 |
·Speech functions & typical mood structures | 第43-46页 |
·Grammatical metaphor | 第46-47页 |
·Mood analysis in recruitment advertising texts | 第47-51页 |
·Speech roles in recruitment advertising texts | 第47-51页 |
·Information-giving | 第47-49页 |
·Actions-demanding | 第49-51页 |
·'Dialogue' in recruitment advertising texts | 第51-57页 |
·Interrogatives | 第52-56页 |
·'If...' structure | 第53-55页 |
·Elliptical interrogatives | 第55-56页 |
·Imperatives | 第56-57页 |
·Summary | 第57-58页 |
CHAPTER Ⅵ Modality Analysis of Recruitment Advertising Texts | 第58-84页 |
·Overview | 第58页 |
·Theoretical background from functional grammar | 第58-63页 |
·Modalization and modulation | 第58-61页 |
·Subjective and objective modality | 第61-62页 |
·Values of modality | 第62-63页 |
·Modality in samples | 第63-71页 |
·Modalization | 第63-66页 |
·Modulation | 第66-71页 |
·Appeals of recruitment advertising | 第71-78页 |
·Rational appeals in recruitment advertising texts | 第71-75页 |
·Emotional appeals in recruitment advertising texts | 第75-78页 |
·Modality as politeness strategies | 第78-83页 |
·Modal expressions of probability | 第79-82页 |
·Modal expressions of inclination | 第82页 |
·Modal expressions of obligation | 第82-83页 |
·Summary | 第83-84页 |
CHAPTER Ⅶ Pronoun System Analysis of Recruitment Advertising Texts | 第84-91页 |
·Overview | 第84页 |
·Pronoun systems in recruitment advertising texts | 第84-86页 |
·The first person pronouns | 第85页 |
·The second person pronouns | 第85-86页 |
·The third person pronouns | 第86页 |
·Pronoun systems and Interpersonal meaning | 第86-90页 |
·Interpersonal meaning of the referential switch | 第86-88页 |
·Interpersonal meaning created by combination of first and second person pronouns | 第88-90页 |
·Summary | 第90-91页 |
CHAPTER Ⅷ Conclusion | 第91-94页 |
·The efforts achieved in the present research | 第91-92页 |
·The implications the present study | 第92-93页 |
·The limitations and suggestions for future research | 第93-94页 |
REFERENCES | 第94-98页 |