| ABSTRACT | 第5-7页 |
| 中文摘要 | 第8-10页 |
| ACKNOWLEDGMENTS | 第10-11页 |
| LIST OF TABLES | 第11页 |
| LIST OF FIGURES | 第11-12页 |
| Introduction | 第12-15页 |
| 1. The Background of Study | 第12-13页 |
| 2. The Purpose of Study | 第13-14页 |
| 3. The Method of Study | 第14-15页 |
| Chapter 1 Chinese Medical Market Environment | 第15-39页 |
| Part 1 Related law | 第15-19页 |
| 1.1. The Taxation System of Chinese Medical Institutions | 第15-18页 |
| 1.2. The Taxation System of Korean Medical Institutions | 第18-19页 |
| Part 2 The Legal Status of Chinese Medical Institutions | 第19-26页 |
| 2.1. The Establishment of Chinese Medical Institutions | 第19-20页 |
| 2.2. The Classification of Chinese Medical Institutions | 第20-23页 |
| 2.3. The Qualifications for Establishing Medical Institutions in China | 第23-26页 |
| Part 3. The Medical Systems in China and Korea | 第26-32页 |
| 3.1. The Establishment Status of Chinese Medical System | 第26-29页 |
| 3.2. The Permission of Foreigners' Medical License | 第29-30页 |
| 3.3. Chinese Medical Insurance System | 第30-32页 |
| Part 4. The Change of Chinese Medical Market | 第32-39页 |
| 4.1. The Openness of Chinese Health Medical Services | 第32-33页 |
| 4.2. The Problems of Chinese Health Medical Services | 第33-35页 |
| 4.3. The New China Medical Reform Plan of China in 2009 | 第35-39页 |
| Chapter 2 The Entrance of Korean Medical Institutions | 第39-44页 |
| Part 1 The Competitiveness of Korean Medical Institutions | 第39-41页 |
| 1.1. The Infrastructure of Korean Medical Services | 第39-40页 |
| 1.2. The Competitiveness of Korean Medical Services | 第40页 |
| 1.3. The Problems of Korean Medical Institutions in China | 第40-41页 |
| Part 2 Medical Travel between China and Korea | 第41-44页 |
| 2.1. Definition of Medical Travel | 第41页 |
| 2.2. The research on the actual condition of Chinese tourist | 第41-42页 |
| 2.3. The current condition of Chinese consumption on foreign medical service | 第42-44页 |
| Chapter 3 Empirical Study and Development Plan for Medical Industry and Travel | 第44-65页 |
| Part 1 Empirical Study | 第44-50页 |
| 1.1. Introduction | 第44-45页 |
| 1.2. Factor Analysis | 第45-46页 |
| 1.3. Reliability analysis | 第46-47页 |
| 1.4. Correlations | 第47页 |
| 1.5. Linear regression | 第47-48页 |
| 1.6. Transform | 第48-49页 |
| 1.7. Hierarchical analysis | 第49-50页 |
| Part 2 Case Study of Korean Medical Services in China | 第50-60页 |
| 2.1. Hospital AIKANG | 第50-55页 |
| 2.2. Beijing-Toronto International Hospital | 第55-56页 |
| 2.3. Maria Hospital | 第56-57页 |
| 2.4. Shanghai Lu Yi Ri Cosmetic Surgery Clinic | 第57-60页 |
| Part 3 The analysis of public relations condition within China and ways to publicize Korea | 第60-62页 |
| 3.1. The condition of Chinese public relation | 第60页 |
| 3.2. Ways of public relation | 第60-62页 |
| Part 4 Development plan for Korean Medical Institute | 第62-65页 |
| Conclusions | 第65-68页 |
| Bibliography & References | 第68-70页 |
| Appendices | 第70-77页 |
| A. Factor analysis data of SPSS | 第70-71页 |
| B. Reliability analysis data of SPSS | 第71-72页 |
| C. Linear regression data of SPSS | 第72-74页 |
| D. Hierarchical analysis data of SPSS | 第74-75页 |
| E. Correlation data of SPSS | 第75-77页 |
