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俄罗斯移动支付中消费者采用决策和意图的影响因素研究

摘要第4-8页
Abstract第8-9页
Chapter 1 Introduction第12-20页
    1.1 Research background第12-13页
    1.2 Research purpose and meaning第13-16页
    1.3 Literature review第16-18页
    1.4 Main content and research framework第18-20页
Chapter 2 Theoretical Basis and Theoretical Model第20-37页
    2.1 Mobile payment第20-29页
        2.1.1 Theory of mobile payment第20-23页
        2.1.2 Related research of Mobile payment第23-27页
        2.1.3 Influence factors of related research of mobile payment第27-29页
    2.2. Theoretical model of mobile payment第29-35页
    2.3 Chapter Summary第35-37页
Chapter 3 Research methods and data acquisition第37-56页
    3.1 Measurement selection第37页
    3.2 Questionnaire design第37-42页
    3.3 Sample selection and data collection第42-44页
    3.4 Descriptive statistical analysis第44-54页
    3.5 Reliability statistical analysis第54页
    3.6 Chapter summary第54-56页
Chapter 4 Data analysis and hypothesis testing第56-69页
    4.1 Evaluation of the degree of influence factors on decision making andintentions of consumers mobile payments in Russia第56-62页
    4.2 Link loyalty, satisfaction and awareness of end-users of mobilepayments in Russia第62-64页
    4.3 Results discussion and Management advice第64-67页
    4.4 Chapter summary第67-69页
Conclusion第69-71页
References第71-74页
Appendix第74-80页
Acknowledgements第80-81页
Resume第81页

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