摘要 | 第4-8页 |
Abstract | 第8-9页 |
Chapter 1 Introduction | 第12-20页 |
1.1 Research background | 第12-13页 |
1.2 Research purpose and meaning | 第13-16页 |
1.3 Literature review | 第16-18页 |
1.4 Main content and research framework | 第18-20页 |
Chapter 2 Theoretical Basis and Theoretical Model | 第20-37页 |
2.1 Mobile payment | 第20-29页 |
2.1.1 Theory of mobile payment | 第20-23页 |
2.1.2 Related research of Mobile payment | 第23-27页 |
2.1.3 Influence factors of related research of mobile payment | 第27-29页 |
2.2. Theoretical model of mobile payment | 第29-35页 |
2.3 Chapter Summary | 第35-37页 |
Chapter 3 Research methods and data acquisition | 第37-56页 |
3.1 Measurement selection | 第37页 |
3.2 Questionnaire design | 第37-42页 |
3.3 Sample selection and data collection | 第42-44页 |
3.4 Descriptive statistical analysis | 第44-54页 |
3.5 Reliability statistical analysis | 第54页 |
3.6 Chapter summary | 第54-56页 |
Chapter 4 Data analysis and hypothesis testing | 第56-69页 |
4.1 Evaluation of the degree of influence factors on decision making andintentions of consumers mobile payments in Russia | 第56-62页 |
4.2 Link loyalty, satisfaction and awareness of end-users of mobilepayments in Russia | 第62-64页 |
4.3 Results discussion and Management advice | 第64-67页 |
4.4 Chapter summary | 第67-69页 |
Conclusion | 第69-71页 |
References | 第71-74页 |
Appendix | 第74-80页 |
Acknowledgements | 第80-81页 |
Resume | 第81页 |