| 摘要 | 第1-5页 |
| Abstract | 第5-8页 |
| Chapter One Introduction | 第8-12页 |
| ·Research background | 第8页 |
| ·Motivation and purpose of the present research | 第8-10页 |
| ·Significance of the present research | 第10页 |
| ·Data collection and research methodology | 第10页 |
| ·Thesis structure | 第10-12页 |
| Chapter Two Literature Review | 第12-27页 |
| ·A brief overview of network speech | 第12-16页 |
| ·A general introduction of the Internet | 第12页 |
| ·Definition of network speech | 第12-14页 |
| ·Types of network speech | 第14-16页 |
| ·Previous studies on network speech | 第16-21页 |
| ·Network speech study abroad | 第16-18页 |
| ·Network speech study at home | 第18-21页 |
| ·Previous researches on memetics | 第21-25页 |
| ·Memetics study abroad | 第22-24页 |
| ·Memetics study at home | 第24-25页 |
| ·The researches on network speech from the memetic angle | 第25-27页 |
| Chapter Three Theoretical Framework | 第27-35页 |
| ·Memetics and meme | 第27-33页 |
| ·Definition of the meme | 第27-28页 |
| ·Memes and imitation | 第28页 |
| ·Memes and language | 第28-30页 |
| ·Memes and genes | 第30-31页 |
| ·Meme and memeplex | 第31页 |
| ·Strong meme and weak meme | 第31-32页 |
| ·Features of strong meme | 第32页 |
| ·Genotype meme and phenotype meme | 第32-33页 |
| ·The evolution of memes | 第33-35页 |
| ·The law of evolution | 第33页 |
| ·Life cycle of memes | 第33-35页 |
| Chapter Four Transmission Process of Network speech | 第35-52页 |
| ·Features of network speech | 第35-36页 |
| ·Reasons of network speech | 第36-37页 |
| ·Replication and transmission process of network speech | 第37-40页 |
| ·Assimilation of network speech | 第38页 |
| ·Retention of network speech | 第38页 |
| ·Expression of network speech | 第38-39页 |
| ·Transmission of network speech | 第39-40页 |
| ·Transmission ways of network speech | 第40-42页 |
| ·The same core content being inherited in various forms | 第40-41页 |
| ·The identical set pattern being followed by different contents | 第41-42页 |
| ·Survival of the fittest of network speech | 第42-50页 |
| ·Dawkins' criteria of strong memes | 第43-46页 |
| ·Other selectional critera of strong memes | 第46-47页 |
| ·Other factors of strong memes | 第47-50页 |
| ·Effects of network speech | 第50页 |
| ·Attitudes to network speech | 第50-52页 |
| Chapter Five Conclusion | 第52-55页 |
| ·Major findings of the research | 第52-53页 |
| ·Limitations of the research | 第53-54页 |
| ·Suggestions for the future research | 第54-55页 |
| Bibliography | 第55-59页 |
| Publications | 第59-60页 |
| Acknowledgements | 第60-61页 |
