| Abstract in Chinese | 第1-6页 |
| Abstract in English | 第6-8页 |
| Part Ⅰ Introduction: Culture, Language and Advertising | 第8-10页 |
| Part Ⅱ Sociocultural Realities Reflected in Advertising Language | 第10-21页 |
| 2．1 American Sociocultural Realities Reflected in Advertising Language | 第10-14页 |
| 2．2 Chinese Sociocultural Realities Reflected in Advertising Language | 第14-20页 |
| 2．3 Summary | 第20-21页 |
| Part Ⅲ Gender-role Portrayals in Advertising Language | 第21-29页 |
| 3．1 Gender-role Portrayals in the American Advertising Language | 第21-24页 |
| 3．2 Gender-role Portrayals in the Chinese Advertising Language | 第24-28页 |
| 3．3 Summary | 第28-29页 |
| Part Ⅳ Cultural Values ”Home”, ”Relative Sentiments”, ”Individualism” and Other Ones Reflected in Advertising Language | 第29-34页 |
| 4．1 Cultural Values ”Home”, ”Relative Sentiments” Reflected in the Chinese Advertising Language | 第29-31页 |
| 4．2 Cultural Values ”Individual”, ”Individualism” and Other Ones Reflected in the American and Chinese Advertising Language | 第31-33页 |
| 4．3 Summary | 第33-34页 |
| Part Ⅴ Conclusion | 第34-35页 |
| Appendices | 第35-45页 |
| Bibliography | 第45-46页 |
