| 中文摘要 | 第1-5页 |
| ABSTRACT | 第5-9页 |
| CHAPTER ONE INTRODUCTION | 第9-12页 |
| ·IMPORTANCE OF ADVERTISING | 第9页 |
| ·RESEARCH ISSUE AND SIGNIFICANCE OF THE STUDY | 第9-11页 |
| ·RESEARCH METHOD AND DATA SOURCE | 第11页 |
| ·STRUCTURE OF THIS DISSERTATION | 第11-12页 |
| CHAPTER TWO LITERATURE REVIEW | 第12-29页 |
| ·PRAGMATIC PRESUPPOSITION | 第12-22页 |
| ·Brief review of the history of the studies on presupposition | 第12-16页 |
| ·Pragmatic presupposition | 第16-17页 |
| ·Presupposition-triggers | 第17-19页 |
| ·Properties of pragmatic presupposition | 第19-22页 |
| ·Previous studies on the functions of pragmatic presupposition and their limitations | 第22页 |
| ·ADVERTISING LANGUAGE | 第22-29页 |
| ·Basic ideas about advertising | 第22-24页 |
| ·Purpose and functions of advertising | 第24-25页 |
| ·Linguistic principles of advertising language | 第25-26页 |
| ·Previous studies on adverting language and their limitations | 第26-29页 |
| CHAPTER THREE ANALYSIS OF THE FUNCTIONS OF PRAGMATIC PRESUPPOSITION IN ADVERTISING LANGUAGE | 第29-61页 |
| ·THE RESEARCH QUESTION | 第29页 |
| ·DATA COLLECTION | 第29-30页 |
| ·DATA ANALYSIS | 第30-59页 |
| ·Presupposition and the language of advertising | 第31-45页 |
| ·Presupposition and the discourse of advertising | 第45-48页 |
| ·Presupposition and the information of advertising | 第48-51页 |
| ·Presupposition and the market strategies of advertising | 第51-59页 |
| ·RESULTS AND DISCUSSION | 第59-61页 |
| CHAPTER FOUR CONCLUSIONS | 第61-63页 |
| ·FINDINGS OF THE STUDY | 第61页 |
| ·LIMITATIONS OF THE STUDY | 第61-62页 |
| ·SUGGESTIONS FOR FURTHER RESEARCH | 第62-63页 |
| ACKNOWLEDGEMENTS | 第63-64页 |
| REFERENCES | 第64-66页 |
| APPENDIX : Articles published during M.A. studies | 第66-67页 |
| 独创性声明 | 第67页 |
| 学位论文版权使用授权书 | 第67页 |
