| Acknowledgements | 第1-4页 |
| Abstract in Chinese | 第4-7页 |
| Abstract in English | 第7-13页 |
| 1 Introduction | 第13-16页 |
| 2 Purpose and Main Functions of Advertising | 第16-19页 |
| ·Definition of advertising | 第16-17页 |
| ·Purpose and functions of advertising | 第17-19页 |
| 3 Stylistic Analysis from a Feminist Perspective | 第19-34页 |
| ·The reason of stylistic analysis from a Feminist perspective | 第19-23页 |
| ·Feminism | 第19-21页 |
| ·Pursuit of Feminist | 第21-22页 |
| ·The reason of stylistic analysis from a Feminist perspective | 第22-23页 |
| ·Theory of stylistic analysis from a Feminist perspective | 第23-26页 |
| ·Model of stylistic analysis from a Feminist perspective | 第26-34页 |
| ·A traditional stylistic model of text | 第27-30页 |
| ·A model of stylistic analysis from a Feminist perspective | 第30-34页 |
| 4 Analysis of English Advertising from a Feminist Perspective | 第34-76页 |
| ·Analysis at lexical level | 第34-49页 |
| ·Generic pronouns | 第34-36页 |
| ·Generic nouns | 第36-41页 |
| ·Diminutives and endearments | 第41-44页 |
| ·Euphemism and taboo | 第44-46页 |
| ·Lexical gaps | 第46-49页 |
| ·Analysis at discoursal level | 第49-76页 |
| ·Metaphor | 第50-52页 |
| ·Jokes and humor | 第52-54页 |
| ·Sexism and semantic derogation in advertisements | 第54-56页 |
| ·Characters/roles | 第56-60页 |
| ·Fragmentation | 第60-68页 |
| ·Focalization | 第68-71页 |
| ·Schemata | 第71-76页 |
| 5 Implications of the Study | 第76-80页 |
| ·Existence of Sexism in advertisements | 第76-77页 |
| ·Implications of the study of sexism in advertisements | 第77-80页 |
| 6 Conclusion | 第80-83页 |
| Bibliography | 第83-86页 |
| Appendix | 第86-93页 |
