| Synopsis | 第1-6页 |
| 摘要 | 第6-15页 |
| Introduction | 第15-19页 |
| Chapter One Literature Review | 第19-26页 |
| ·Studies of Parody in Rhetorical Field | 第19-22页 |
| ·Definitions of Parody | 第19-20页 |
| ·Structure of Parody | 第20页 |
| ·Classification of Parody | 第20-22页 |
| ·Effects of Parody | 第22页 |
| ·Studies of Parody outside Rhetorical Field | 第22-25页 |
| ·Pragmatic Study of Parody | 第22-24页 |
| ·Cognitive Study of Parody | 第24-25页 |
| ·Limitation of Studies of Parody | 第25-26页 |
| Chapter Two A Comparative Study between English and Chinese Parodic Advertisements | 第26-35页 |
| ·Studies of Parody in Advertisements Home and Abroad | 第26-28页 |
| ·Study inside the Rhetorical Field | 第26-27页 |
| ·Study outside the Rhetorical Field | 第27页 |
| ·Limitations of the Previous Study | 第27-28页 |
| ·A Comparative Study of the Parody between Chinese and English Advertisements | 第28-34页 |
| ·Similarities in Parody between Chinese and English Advertisements | 第28-33页 |
| ·Differences between English and Chinese Parodic Advertisements | 第33-34页 |
| ·Summary | 第34-35页 |
| Chapter Three Theoretical Framework | 第35-49页 |
| ·Langacker's Theory of Autonomy/Dependence Alignment | 第35-36页 |
| ·Professor Xu Shenghuan's Further Study of Autonomy/Dependence | 第36-38页 |
| ·Professor Xu Shenghuan's Autonomy-Dependence Analysis Frameworks | 第38-40页 |
| ·The Hypotheses Underlying the Framework | 第38-39页 |
| ·The Connotation of the Framework | 第39-40页 |
| ·The Constraints of the Framework | 第40-43页 |
| ·Subcategory Constraint | 第40-41页 |
| ·Proximity/Similarity Constraint | 第41-42页 |
| ·Nipping-along Constraint | 第42-43页 |
| ·The Framework of Parody | 第43-45页 |
| ·The Feasibility of Analyzing Parody by Using Autonomy and Dependence Theory | 第45-47页 |
| ·The Derivation Relation between a Source and Its Parody Expression | 第45页 |
| ·Non-arbitrariness of the Production of Parody Expressions | 第45-46页 |
| ·Understanding of the Dependence of Parody Expressions | 第46-47页 |
| ·Research Methodology | 第47页 |
| ·Summary | 第47-49页 |
| Chapter Four Cognitive Analysis of the Producing of Parodic Adevertisements | 第49-60页 |
| ·The Motivation of the Production of Parodic Advertisements | 第49-51页 |
| ·The Intention of the Production of Parodic Advertisements | 第49-51页 |
| ·The Objective Reason of Parody's Production in the Advertisements | 第51页 |
| ·The Means of Producing Parodic Advertisements | 第51-55页 |
| ·Substitution | 第52-54页 |
| ·Movement | 第54页 |
| ·Insertion | 第54-55页 |
| ·Source Constraints | 第55-56页 |
| ·The Production Mechanism of Parody | 第56-58页 |
| ·Summary | 第58-60页 |
| Chapter Five Cognitive Analysis of the Understanding Parodic Advertisements | 第60-68页 |
| ·Similarities between a Source and its Parody Expression | 第60-63页 |
| ·Phonetic Similarity | 第61页 |
| ·Structural Similarity | 第61-62页 |
| ·Textual Similarity | 第62-63页 |
| ·Stereotypical Relation between the Source and the Parody | 第63页 |
| ·The Nipping-along of the Intention in Understanding of Parody Expressions | 第63-65页 |
| ·The Understanding of the Parodic Advertisements | 第65-66页 |
| ·Summary | 第66-68页 |
| Chapter Six Features of a Successful Parody and Strategies of Its Production | 第68-77页 |
| ·"Degree of Relavance" as a Criterion for Parody in Advertisements | 第68-71页 |
| ·Positive Effects of the Application of Parody in Advertisements | 第71-74页 |
| ·Making the advertisement Poetic Effect | 第71-72页 |
| ·Making the Advertisement Concise and Easy for Memorization | 第72-73页 |
| ·Making the diversity in Aesthetic Judgment and Appreciation | 第73-74页 |
| ·Strategies of Creating a Successful Parodic Advertisement | 第74-76页 |
| ·Choosing Suitable Source Materials | 第74-75页 |
| ·Assuring Clearness and Unambiguity of the Parody | 第75页 |
| ·Activating the Audience's Positive Claims of Products | 第75页 |
| ·Making Parodying Interesting and Creative | 第75-76页 |
| ·Summary | 第76-77页 |
| Conclusion | 第77-80页 |
| Works Cited | 第80-84页 |
| Acknowledgements | 第84页 |
